Black TV Ratings for Week of March 16 - 22
Black 'Idol' viewers drop by almost a third after Jasmine Murray's exit

(March 17, 2009) Fox's "American Idol" went from a big black audience gain to a serious drop off after last week. The show, which saw the exit of African-American contestant Jasmine Murray, had a 28 percent decrease from the previous week's black household figures. Lil Rounds is the only remaining black contestant.

With "Idol" out of the top three, ABC grabbed the No.1 spot with "Dancing With the Stars," followed by CBS' interview with President Barack Obama on "60 Minutes." ["American Idol" was still No.1 and No.2 with white audiences].

CBS had no trouble holding on to the title of most watched TV network in black households, posting 18.6 million for its Top 25 shows. ABC knocked Fox out of second with its 10.2 million, compared with Fox's 6.7 million.

The total number of viewers watching the Top 25, according to Nielsen Media Research was -- again -- 38.2 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | AA Share | AA Rating | No. of Viewers 2+
 

1	DANCING WITH THE STARS	ABC	13.2	7.1	2.619
2	60 MINUTES	CBS	11.9	6.6	2.433
3	CSI: MIAMI	CBS	11.0	5.3	1.953
4	AMERICAN IDOL-WEDNESDAY	FOX	10.9	5.7	2.124
5	AMERICAN IDOL-TUESDAY	FOX	10.2	5.4	2.016
6	CSI: NY	CBS	8.9	4.3	1.582
7	DESPERATE HOUSEWIVES	ABC	8.3	4.2	1.569
8	CRIMINAL MINDS	CBS	8.1	4.2	1.553
9	THE MENTALIST	CBS	8.1	3.9	1.436
10	WITHOUT A TRACE	CBS	8.1	4.0	1.488
11	NCIS	CBS	7.9	3.9	1.447
12	DANCING W/STARS RESULTS	ABC	7.7	3.8	1.413
13	CBS NCAA BSKBL CHMP-SA-4	CBS	7.6	4.2	1.556
14	GREY'S ANATOMY-THU 9PM	ABC	7.4	3.3	1.226
15	LAW AND ORDER:SVU	NBC	7.3	3.4	1.270
16	COLD CASE	CBS	7.3	3.6	1.322
17	PRIVATE PRACTICE	ABC	7.1	3.2	1.172
18	THE UNIT	CBS	7.1	3.3	1.210
19	THE GAME	CW	7.0	3.6	1.331
20	CBS NCAA BSKBL CHP-EVETH1	CBS	6.7	3.7	1.352
21	HOUSE	FOX	6.7	3.6	1.337
22	CASTLE	ABC	6.6	3.0	1.115
23	CBS NCAA BSKBL CHP-EVEFR2	CBS	6.5	3.6	1.346
24	24	FOX	6.5	3.5	1.281
25	BROTHERS & SISTERS	ABC	6.4	2.9	1.091

Source: Nielsen Media Research. Number of viewers ages 2+ shown in millions. Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.


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The Urban Radio Summit to be presented April 17th by Target Market News

Target Market News has announced that it will present The 2009 Urban Radio Summit in Chicago in April, the latest addition to its series of conferences. This newly formed annual event will bring together leading marketers, advertising agencies, research companies, syndication firms and urban radio broadcasters in a day-long conference exploring opportunities for tapping the $800 billion African-American consumer market...
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