2008 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Black TV Ratings for Week of March 16 - 22 Black
'Idol' viewers drop by almost a third after Jasmine Murray's exit (March
17, 2009) Fox's "American Idol" went from a big black audience gain to a
serious drop off after last week. The show, which saw the exit of
African-American contestant Jasmine Murray, had a 28 percent decrease
from the previous week's black household figures. Lil Rounds is the only
remaining black contestant.
With "Idol" out of the top three, ABC grabbed the No.1 spot with
"Dancing With the Stars," followed by CBS' interview with President
Barack Obama on "60 Minutes." ["American Idol" was still No.1 and
with white audiences].
CBS had no trouble holding on to the title of most watched TV network in
black households, posting 18.6 million for its Top 25 shows. ABC knocked
Fox out of second with its 10.2 million, compared with Fox's 6.7
The total number of viewers watching the Top 25, according to Nielsen
Media Research was -- again -- 38.2 million.
Broadcast Shows in Black Households
Rank | Program | Network | AA Share | AA
Rating | No. of Viewers 2+
WITH THE STARS
Source: Nielsen Media
Research. Number of viewers ages 2+ shown in millions. Rankings are
based on share of black households. Representing more than 13.45 million
television households in the U.S., the African-American television
audience is the largest minority segment in Nielsen measurement samples.
All times eastern.
The Urban Radio Summit to be presented April 17th by Target Market News
News has announced that it will present The 2009 Urban Radio Summit in
Chicago in April, the latest addition to its series of conferences. This
newly formed annual event will bring together leading marketers,
advertising agencies, research companies, syndication firms and urban
radio broadcasters in a day-long conference exploring opportunities for
tapping the $800 billion African-American consumer market...
Your Share of a
American Market By Pepper Miller
and Herb Kemp
African Americans have more influence on today's culture and taste than
any other ethnic group in the world. What's Black About It? is a new
book with a fresh perspective on changing the views of corporate America
and how they market to the African-American consumer.
This book presents historical, psychological, and cultural influences
that delve far deeper into the Black experience than other ethnic
marketing books which may only include a general chapter or two on Black
Click here to order 14th
Buying Power report shows spending up in major categories The
14th annual edition of "The Buying Power of Black America" has been released
by Target Market News. The one-of-a-kind report is the most quoted source of
information on how African-American consumers spend their $744 billion in
According to the newest edition of "The Buying Power of Black America,"
there is growth in a number of major product categories despite that
slowdown in overall consumer purchases. Get the details by ordering your cop
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
Want this issue? Get it with your new
A TARGET MARKET