"A Must-Read
For Marketing

Introducing a new trade magazine for the new opportunities in African-American marketing and media.

Click here for advertising information

Click here to subscribe

Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and

 Register Here       
Are you getting the latest industry news when it happens via e-mail

Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


(c) 2007 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867

Nissan review for black and Hispanic ad agencies is underway

By Della de Lafuente
(March 11, 2008) Nissan North America has hired Chicago-based consultancy Jones Lundin Beals to manage a review to find an agency for its multicultural marketing business, the automaker confirmed Tuesday.
The client's Nissan and Infiniti brands spend a combined $1 billion annually in domestic measured media, per Nielsen Monitor-Plus. Nissan spent close to $35 million in 2007 for domestic Hispanic TV alone.
"We're always looking at ways to maximize synergies and efficiencies for our marketing effort, and to that end, we plan to perform an agency search for our multicultural marketing activities," said client representative Kathryn Fields.
Duties for the agency, including whether the account would involve the multicultural business for both Nissan and Infiniti, haven't yet been determined. It's also not yet known whether the automaker would enlist one or multiple shops to handle duties aimed at ethnic-specific markets, though Fields reiterated Nissan's goal of creating efficiencies within the company.
Agencies invited to participate in the review will be based on a list of candidates culled by the search firm, Fields said.
Incumbents responsible for existing multicultural duties will be invited to participate in the review, Fields said. They include: Vidal Partnership, New York, (which handles Hispanic duties for Nissan); Marca Hispanic, Coconut Grove, Fla., (Hispanic duties for Infiniti); and the True Agency, Los Angeles, (African-American duties on Nissan and Infiniti), the client said.
Omnicom's Zimmerman Advertising, Fort Lauderdale, Fla., handles Nissan's retail marketing at the local and regional levels for both the Hispanic and general market, Fields said. It was unclear whether Zimmerman would be asked to participate in the review.

Go to Target Market News homepage


14th Edition Now Available!

Latest Buying Power report shows spending up in major categories

The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.

Click here to order The Buying Power of Black
America report


The African-American
Book Publishing Authority

Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here



The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news