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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Comcast and NBCUniversal announce external diversity advisory council

(March 23, 2011) Comcast Corporation/NBCUniversal, the newly merged communications giant, has announced it has created a Joint External Diversity Advisory Council to advise the senior executive teams at Comcast and NBCUniversal as the company takes steps to become an industry leader in diversity.

The Joint Diversity Council consists of four, nine-member Diversity Advisory Councils, representing the interests of African Americans, Asian Americans, Hispanics, and Women, respectively. The Joint Diversity Council also has members representing veterans, Native Americans, people with disabilities, and the lesbian/gay/bisexual/transgender ("LGBT") community, as well as representatives of Comcast's and NBCUniversal's internal diversity councils.

The councils will provide advice on the five Focus Areas stipulated in the Memoranda of Understanding entered into by the companies and various national diverse leadership organizations: (1) Corporate Governance; (2) Employment/Workforce Recruitment & Retention; (3) Procurement; (4) Programming; and (5) Philanthropy & Community Investment.

"We are thrilled to have established the Joint Diversity Council to advise us on our diversity initiatives," said David L. Cohen, Executive Vice President and Chief Diversity Officer at Comcast Corporation. "One of our key goals when establishing the Council was to achieve a cross-section of viewpoints from multiple groups, including business, entertainment and media, and civil rights organizations. We believe we have achieved that with the Council's members and we look forward to working together to become a model on diversity for the communications and entertainment industries."

Comcast said the Joint Diversity Council will conduct its first meeting in May 2011 and will meet formally semi-annually.

The Joint External Diversity Advisory Council members are:

National African American Advisory Council

- Marc H. Morial, Council Chair, President & Chief Executive Officer, National Urban League (New York, NY)
- Harold Epps, Vice Chair, President & Chief Executive Officer, PRWT Services, Inc. (Philadelphia, PA)
- Drew Berry, Chief Executive Officer, Drew Berry and Associates (Baltimore, MD)
- Roslyn M. Brock, Chairman, NAACP National Board of Directors (Elkridge, MD)
- W. Don Cornwell, Former Chairman & Chief Executive Officer, Granite Broadcasting (Brooklyn, NY)
- Carla A. Harris, Managing Director, Morgan Stanley Investment Management (New York, NY)
- Christine James-Brown, President & Chief Executive Officer, Child Welfare League of America (Washington, DC)
- W. Franklyn Richardson, Senior Pastor, Grace Baptist Church (Mount Vernon, NY)
- Julieanna L. Richardson, Founder & Executive Director, The HistoryMakers (Chicago, IL)

National Asian American Advisory Council

- Karen Narasaki, Council Chair, President & Executive Director, Asian American Justice Center (Washington, DC)
- Don H. Liu, Vice Chair, Senior Vice President, General Counsel and Secretary, Xerox Corporation (Norwalk, CT)
- Joseph J. Centeno, Partner, Obermayer Rebmann Maxwell & Hippell LLP (Philadelphia, PA)
- Jadine Chin Nielsen, President, Asian American Small Business PAC (Honolulu, HI)
- Daphne Kwok, Executive Director, Asian and Pacific Islanders with Disabilities of California (Oakland, CA)
- Ken Lee, President, Organization of Chinese Americans (Duluth, GA)
- Daniel Mayeda, Member of the Board, East West Players (Los Angeles, CA)
- S. Floyd Mori, National Executive Director/CEO, Japanese American Citizens League (Arlington, VA)
- Ajay Raju, Partner, Reed Smith LLP (Philadelphia, PA)

National Hispanic Advisory Council

- Lillian Rodriguez Lopez, Council Chair, President, Hispanic Federation (New York, NY)
- Alba E. Martinez, Vice Chair, Principal, Vanguard (Philadelphia, PA)
- Martin J. Chavez, Executive Director, ICLEI Local Governments for Sustainability USA (Washington, DC)
- Guarione M. Diaz, President & Chief Executive Officer, Cuban American National Council (Miami, FL)
- Beni Matias, Educator, Filmmaker (New York, NY)
- Janet Murguía, President & Chief Executive Officer, National Council of La Raza, Incoming Chair, HACR Board (Washington, DC)
- Alex Nogales, President/Chief Executive Officer, National Hispanic Media Coalition (Pasadena, CA)
- Javier Palomarez, President & CEO, United States Hispanic Chamber of Commerce (Dallas, TX)
- Brent Wilkes, National Executive Director, League of United Latin American Citizens (Washington, DC)

National Women's Advisory Council
- Judith M. von Seldeneck, Council Chair, Chairman & Chief Executive Officer, Diversified Search (Philadelphia, PA)
- Rosemary Turner, Vice Chair, President, UPS Chesapeake District (Philadelphia, PA)
- Vernice Armour, Founder & Chief Executive Officer, VAI Consulting and Training, LLC (Stafford, VA)
- Terry D'Alessandro, E.V.P., Director of Community Banking, Firstrust Bank (Conshohocken, PA)
- Lydia Hernández-Vélez, Deputy Managing Director for Aging, City of Philadelphia (Philadelphia, PA)
- Sheryl Lee Ralph, Actress (Philadelphia, PA)
- Ingrid Saunders Jones, Senior Vice President, Global Community Connections, The Coca-Cola Company (Atlanta, GA)
- Judy Spires, CEO, AG Supermarket Holdings, Kings/Balducci Gourmet Markets (Parsippany, NJ)
- Vacancy [appointment pending]

Members At Large

- Jarrett Tomás Barrios, President & CEO, Gay & Lesbian Alliance Against Defamation (New York, NY)
- Helena Berger, Acting President & CEO, American Association of People with Disabilities (Washington, DC)
- Mark Segal, Publisher, Philadelphia Gay News (Philadelphia, PA)
- Sonny Skyhawk, Chairman, American Indians in Film & Television (Pasadena, CA)

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The Gap looking to younger blacks and Hispanics to lure new customers

Nelson Mandela's 46664 organization to establish apparel line for revenues

Radio One updates its guidance on Q2 revenues with a positive outlook

Ford debuts 'Crazy Explorer Giveaway' with Tom Joyner's Fantastic Voyage

Burger King's black advertising in limbo with Crispin Porter & Bogusky firing

GM names Brooke Ellis to newly created position of Diversity Media Manager

Black Cable TV Ratings for Week of March 7 - 13 BET favorites and the NBA dominate the Top 25 cable chart

NNPA chairman criticizes Toyota ad policy for ignoring black press

Black TV Ratings for Week of March 7 - 13 'Criminal Minds: Suspect Behavior' moves up again on Top 25

Study: Black consumers' usage of online, mobile TV platforms outpaces whites'

Click here for more recent news stories and our news archive


New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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