Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
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Chicago, IL 60604
introduces procedures, oversight to eliminate 'no urban dictates'
(March 22, 2011) The Federal Communications Commission has released an
Enforcement Advisory to alert commercial television and radio
broadcasters to an important new requirement. Each broadcast outlet must
certify that their advertising sales contracts contain nondiscrimination
clauses and do not discriminate on the basis of race or ethnicity.
The Enforcement Advisory explains that the new requirement is aimed at
advertising contracts that contain "no urban/no Spanish" dictates, by
which advertisers and their agencies intentionally by-pass urban and
Latino stations, supposedly because the client has dictated that its ads
not be placed with those outlets.
FCC Chairman Julius Genachowski said, "It should be clear from today's
advisory that the Commission will vigorously enforce its rules against
discrimination in advertising sales contracts. As the Commission stated
in its order adopting the rule, discrimination simply has no place in
The advisory also notes that oversight of the requirements will be
handled by Michele Ellison, Chief of the Enforcement Bureau. "The
advisory puts everyone on notice that the Commission has no tolerance
for this type of insidious discrimination. Our leadership has asked us
to bring renewed focus to these important broadcasting issues. We will
work in close collaboration with the Media Bureau to give this new
requirement meaning," said Ellison.
Radio industry executives and advocates applauded the new FCC
Jim Winston Executive Director of NABOB stated, "NABOB applauds the FCC
for adopting a strong enforcement program to implement its policy
against racial discrimination in advertising. By designating key
enforcement officers, the FCC has given a clear message to the industry
that it is taking serious measures to enforce the policy. NABOB looks
forward to working with Chairman Genachowski and the FCC to make the
enforcement system work."
"With strong enforcement, these actions by the Federal Communication
Commission will finally bring to an end the practice of some
advertisers' refusal to buy time on stations because they serve African
American or Hispanic audiences," said David Honig, President and
Executive Director of the Minority Media and Telecommunications Council.
"'No urban' and 'no Spanish' dictates drain away an estimated $200
million a year from minority broadcasters. By enforcing the Advertising
Nondiscrimination Rule and eradicating these discriminatory practices,
the FCC will help minority stations garner a 5-to-10- percent increase
"The FCC's announcement will be a huge development to rid the industry
of No Urban and No Hispanic Dictates," said Sherman Kizart, Managing
Director of Kizart Media Partners. "The FCC's movement in this area by
devoting specific staffers to help eliminate NUDS brings a much needed
internal resource to help address this problem."
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...