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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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FCC introduces procedures, oversight to eliminate 'no urban dictates'

(March 22, 2011) The Federal Communications Commission has released an Enforcement Advisory to alert commercial television and radio broadcasters to an important new requirement. Each broadcast outlet must certify that their advertising sales contracts contain nondiscrimination clauses and do not discriminate on the basis of race or ethnicity.

The Enforcement Advisory explains that the new requirement is aimed at advertising contracts that contain "no urban/no Spanish" dictates, by which advertisers and their agencies intentionally by-pass urban and Latino stations, supposedly because the client has dictated that its ads not be placed with those outlets.

FCC Chairman Julius Genachowski said, "It should be clear from today's advisory that the Commission will vigorously enforce its rules against discrimination in advertising sales contracts. As the Commission stated in its order adopting the rule, discrimination simply has no place in broadcasting."

The advisory also notes that oversight of the requirements will be handled by Michele Ellison, Chief of the Enforcement Bureau. "The advisory puts everyone on notice that the Commission has no tolerance for this type of insidious discrimination. Our leadership has asked us to bring renewed focus to these important broadcasting issues. We will work in close collaboration with the Media Bureau to give this new requirement meaning," said Ellison.

Radio industry executives and advocates applauded the new FCC enforcement measures.

Jim Winston Executive Director of NABOB stated, "NABOB applauds the FCC for adopting a strong enforcement program to implement its policy against racial discrimination in advertising. By designating key enforcement officers, the FCC has given a clear message to the industry that it is taking serious measures to enforce the policy. NABOB looks forward to working with Chairman Genachowski and the FCC to make the enforcement system work."

"With strong enforcement, these actions by the Federal Communication Commission will finally bring to an end the practice of some advertisers' refusal to buy time on stations because they serve African American or Hispanic audiences," said David Honig, President and Executive Director of the Minority Media and Telecommunications Council. "'No urban' and 'no Spanish' dictates drain away an estimated $200 million a year from minority broadcasters. By enforcing the Advertising Nondiscrimination Rule and eradicating these discriminatory practices, the FCC will help minority stations garner a 5-to-10- percent increase in revenue."

"The FCC's announcement will be a huge development to rid the industry of No Urban and No Hispanic Dictates," said Sherman Kizart, Managing Director of Kizart Media Partners. "The FCC's movement in this area by devoting specific staffers to help eliminate NUDS brings a much needed internal resource to help address this problem."


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New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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