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Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
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The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black TV Ratings for Week of March 15 - 21
More NCAA 'March Madness' gives CBS greater dominance in black homes

(March 23, 2010) It's a pretty simple formula: Black households love basketball more than other households, so if you double the number of games, you'll get twice the audience you normally do. And that's what CBS did. Last year the network had three of the NCAA Men's Championship Basketball games in prime time. This year six contests made the Top 25 chart, (compared to three last year) including one in the top ten. [None of the games made the top ten in white households.]

The CBS legal drama The Good Wife remained in the three with black viewers, again edging out Wednesday's American Idol and posting 1.6 million watchers.

The NCAA gave CBS its biggest audience ever with black households with20.8 million tuning into a whopping 16 shows on the Top 25. The closest Fox could come for second place was 7.3 million for five programs.

The total number of viewers tuning in the Top 25 favorite shows among black viewers, according to Nielsen, was 32.3 million. That's a six percent drop from the previous week's total.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | No. of AA Viewers 2+
 

1

AMERICAN IDOL-TUESDAY

FOX

10.9

2,137

2

NCIS: LOS ANGELES

CBS

10.0

1,721

3

THE GOOD WIFE

CBS

9.3

1,643

4

60 MINUTES

CBS

9.0

1,689

5

AMERICAN IDOL-WEDNESDAY

FOX

9.0

1,766

6

NCIS

CBS

8.5

1,640

7

CBS NCAA BSKBL CHMP-SA-4

CBS

8.2

1,633

8

COLD CASE

CBS

7.2

1,303

9

LAW AND ORDER:SVU

NBC

6.9

1,245

10

CSI: MIAMI

CBS

6.8

1,269

11

UNDERCOVER BOSS

CBS

6.5

1,203

12

CSI: NY

CBS

6.4

1,164

13

CBS NCAA BSKBL CHP-EVETH2

CBS

6.2

1,165

14

CBS NCAA BSKBL CHP-EVEFR2

CBS

6.2

1,181

15

CBS NCAA BSKBL CHP-EVEFR1

CBS

6.0

1,119

16

CBS NCAA BSKBL CHP-EVETH1

CBS

6.0

1,086

17

24

FOX

6.0

1,086

18

FAMILY GUY

FOX

5.8

1,267

19

20/20-FRI

ABC

5.7

1,005

20

HUMAN TARGET

FOX

5.7

1,078

21

CBS NCAA BSKBL CHP-EVETH1

CBS

5.7

1,076

22

CRIMINAL MINDS

CBS

5.7

1,031

23

DESPERATE HOUSEWIVES

ABC

5.5

950

24

AMERICA'S TOP MODEL-8

CW

5.4

947

25

48 HOURS MYSTERY

CBS

5.4

932

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart


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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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