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2007 by Target Market News Inc. All rights reserved
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Cable TV
Ratings for Week of March 10-16
'Payne' maintains No.1 spot; BET is week's most watched cable network
(March
21, 2008) TBS' "House of Payne" easily held on to the No.1 and No.2 spots
on the top 25 most popular cable shows for the second week of March. Both
airings of the Tyler Perry sitcom pulled in well over two million black
viewers.
"College Hill" took third place and led the way for BET to claim the title
as the week's most watched network among black cable viewers. The network
posted six shows on the top 25. It was followed by TBS which had four
programs, and VH1 and USA which had three each.
The total number of black viewers watching the top 25, according to
Nielsen Media Research, was 28.5 million. That's one percent better than
the previous week's total of 28.2 million.
Top 25
Cable Shows in Black Households
Rank | Program | Network | Rating | # of
Viewers
1
HOUSE OF
PAYNE
TBS
16.8
2,691
2
HOUSE OF
PAYNE
TBS
14.3
2,350
3
COLLEGE HILL
BET
11.6
1,803
4
HOUSE OF
PAYNE
TBS
11.6
1,868
5
FLAVOR OF
LOVE 3
VH1
10.7
1,579
6
COLLEGE HILL
BET
10.0
1,546
7
HOUSE OF
PAYNE
TBS
9.8
1,345
8
MAKING THE
BAND 4
MTV
8.8
1,323
9
WWE
ENTERTAINMENT
USA
8.1
1,130
10
BET MOVIE OF
THE WEEK
BET
9.0
989
11
WWE
ENTERTAINMENT
USA
7.6
1,020
12
SALT N PEPA
SHOW
VH1
7.3
931
13
FLAVOR OF
LOVE 3
VH1
7.3
906
14
NBA
BASKETBALL
TNT
8.6
826
15
BET MOVIE OF
THE WEEK
BET
6.7
972
16
AMERICAS
BEST DANCE CREW
MTV
6.6
853
17
WWE
ENTERTAINMENT
USA
6.3
768
18
COLLEGE HILL
BET
7.0
632
19
NBA
BASKETBALL
TNT
6.3
696
20
CH: CLASS
REUNION
BET
6.6
713
21
INCREDIBLES,
THE
DISNEY
6.1
758
22
SATURDAY
MOVIE III
LIFETIME
6.0
577
23
CHEETAH
GIRLS 2
DISNEY
5.3
897
24
THE FIRST 48
A&E
5.2
691
25
CRIME 360
A&E
5.3
656
Source: Nielsen Media Research. Based on live
and same day viewing. Number of viewers shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.
14th
Edition Now Available!
Latest Buying Power report shows spending up in major categories The
2007 edition of "The Buying Power of Black America" has just been released
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According to the newest edition of "The Buying Power of Black America,"
there is growth in a number of major product categories despite that
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copy now.
The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book clubs.
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