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Burrell Communications
Carol H. Williams Agency
FUSE Advertising
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

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U.S. Census 
Bureau Data

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David Brown, Philly ad agency owner, named VP, general manager of WURD

By Peter Van Allen
Philadelphia Business Journal
(March 19, 2010) One of Philadelphia's most prominent advocates for diversity in the advertising industry is headed to radio.

David W. Brown, founder of Brown Partners ad agency, has taken a job as executive vice president and general manager of WURD (900 AM), which focuses on information, news and talk designed for an African-American audience.

He will also oversee a quarterly series, "WURD Speaks," and 900AMWURD.com.

WURD is owned by LEVAS Communications LP, a privately held media company based in Chalfont. Brown takes the place of GM Kernie Anderson, who has been named to the board of directors of WURD Radio LLC.

Brown Partners will continue under the leadership of Moshé Simpson, the vice president and director of client services. He will take on the role of general manager.

Brown, who owns Brown Partners, will continue to serve as president and will provide strategic direction and counsel.

Brown Partners is one of the largest minority-owned agencies in the state. Its clients include Peco Energy, the Philadelphia International Festival for the Arts, the commonwealth of Pennsylvania and the School District of Philadelphia.

In the advertising community, Brown has been an advocate for adding diversity and is not afraid to hold the news media accountable if he feels diversity has not been recognized.

"Having a strong voice on issues affecting the region's African-American community is critical," Brown said. "This relationship with LEVAS will build on the proud legacy WURD has established in broadcast, on-line and in the community while, at the same time, strengthen the resources of BrownPartners to continue pursuing award-winning work on campaigns that matter on the local, regional and national level."

LEVAS was founded in 2003 "out of a desire to provide a new voice to America's urban audience," according to its Web site. Its name is an acronym for "lift every voice and sing."

Go to Target Market News homepage

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E3thos.com to stream 2010 NCAA Basketball Tournament.


 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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