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Brown, Philly ad agency owner, named VP, general manager of WURD
By Peter Van Allen
Philadelphia Business Journal (March 19, 2010) One of Philadelphia's most prominent advocates for
diversity in the advertising industry is headed to radio.
David W. Brown, founder of Brown Partners ad
agency, has taken a job as executive vice president and general
manager of WURD (900 AM), which focuses on information, news and talk
designed for an African-American audience.
He will also oversee a quarterly series, "WURD Speaks," and
WURD is owned by LEVAS Communications LP, a privately held media company
based in Chalfont. Brown takes the place of GM Kernie Anderson, who has
been named to the board of directors of WURD Radio LLC.
Brown Partners will continue under the leadership of Moshé Simpson, the
vice president and director of client services. He will take on the role
of general manager.
Brown, who owns Brown Partners, will continue to serve as president and
will provide strategic direction and counsel.
Brown Partners is one of the largest minority-owned agencies in the
state. Its clients include Peco Energy, the Philadelphia International
Festival for the Arts, the commonwealth of Pennsylvania and the School
District of Philadelphia.
In the advertising community, Brown has been an advocate for adding
diversity and is not afraid to hold the news media accountable if he
feels diversity has not been recognized.
"Having a strong voice on issues affecting the region's African-American
community is critical," Brown said. "This relationship with LEVAS will
build on the proud legacy WURD has established in broadcast, on-line and
in the community while, at the same time, strengthen the resources of
BrownPartners to continue pursuing award-winning work on campaigns that
matter on the local, regional and national level."
LEVAS was founded in 2003 "out of a desire to provide a new voice to
America's urban audience," according to its Web site. Its name is an
acronym for "lift every voice and sing."
Annual Edition 'Buying Power of Black America' report
breaks down billions in expenditures (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that