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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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BET's Lil' Kim reality series becomes channel's most-watched debut

(March 22, 2006) BET’s latest original series, “Lil’ Kim: Countdown To Lockdown,” debuted to a whopping 1.9 million viewers nationally (1.7 rating; 1.4 million households), easily becoming the most-watched series debut in BET's 25-year history.

The show, which tracked the final 14 days of freedom of hip-hop diva Lil' Kim before she entered prison on a perjury conviction, also became the number one Original Series on Cable among Black households so far in 2006. A six-episode docu-drama produced in collaboration with Edmonds Entertainment and Queen Bee Entertainment, “Countdown To Lockdown” televises on Thursdays at 9:30 p.m. ET/PT.

"When we showed the first episode of LIL' KIM to test audiences, we got the highest scores in the history of the company. So when it became the biggest series debut in the history of the network, I wasn't surprised," said Reginald Hudlin, BET President of Entertainment. "As powerful as the first episode is, the series finale is even better. I'm pleased and relieved that my first new series on BET has become a 'must see' for so many people. I'm grateful to Edmonds Entertainment for delivering another great show for the network, and to the entire team at BET for fantastic work in every department."

Lil' Kim is one of the most celebrated rappers in the business, as well as one of the most intriguing and glamorous stars in entertainment. BET's cameras were allowed full access to Lil' Kim, her entourage and family before she headed off to a maximum-security prison in Pennsylvania on a conviction for false testimony to a federal grand jury about a shootout involving members of her posse outside a New York City radio station. Lil' Kim was sentenced to one year and a day for protecting friends involved in the 2001 incident.

BET viewers ride along with the rap diva and fashion icon as she sorts out her business and legal affairs, makes her last few public appearances to promote her new CD, shoots a video, attends fashion week, shops, hits the party scene and says goodbye to friends and family before turning herself over to federal authorities. The cameras also capture her private moments as Lil' Kim attempts to come to grips with who she is and where she's headed.


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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued

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