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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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The Gap looking to younger blacks and Hispanics to lure new customers

(March 21, 2011) The Gap Inc. is hoping to reverse less-than-expected sales at its U.S. retail outlets by re-positioning its marketing strategy. A company executive said that the marketing budget will be shifted "disproportionately to acquiring new customers." The new target will be younger and ethnically diverse consumers, meaning specifically African-Americans, Latinos and Asians.

The strategy was revealed by Gap's Chief Executive, Glenn Murphy at a recent Bank of America Merrill Lynch consumer conference in New York. The company was one of the few apparel retailers to report a drop in same-store sales for February at its Gap, Old Navy and Banana Republic outlets.

The Gap's marketing expenditures had been focused on holding onto its traditional customer base during the tough economic downturn. There were no specific plans announced yet on selecting an African-American ad agency for new creative, or using more black media outlets.

African-Americans age 16-plus spent over $15 billion on apparel in 2009, according to Target Market News' report, "The Buying Power of Black America."


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 ORDER TODAY!
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

Story continued...






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