Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation"s top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
2010 by Target Market News Inc. All rights reserved
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Chicago, IL 60604
New book looks at
targeting of affluent African American consumer market
(March 22, 2010) A new book from entrepreneur and magazine publisher Len
Burnett Jr. and researcher Andrea Hoffman explores best practices for
targeting the $87.3 billion buying power of the affluent African
American community. Its entitled "Black Is The New Green," and the
authors say it addresses a segment that can no longer be overlooked.
"This is an exciting time for luxury brands. With research to support
that they can reach affluent African Americans on and offline,
affordably and measurably, the book helps readers avoid missteps,
mistakes and misperceptions so that marketing efforts can translate into
sales," said co-author Hoffman.
While blue chip brands including Gucci, Sony Electronics and Aston
Martin have embraced this rich buying segment, other brands neglect to
target this under-appreciated and overlooked demographic, leaving money
on the table. Black is the New Green illustrates how to embrace this
market, boost bottom line and accomplish this lucrative goal in an
affordable, measurable way.
"Current economic challenges have led smart marketers to focus on new
consumers with untapped spending power," said co-author Burnett. "The
affluent African American community has been a well-kept secret for too
"Black is the New Green," published by Palgrave Macmillan ($35.00;
Hardcover; ISBN-10: 0-230-61684-4; ISBN-13: 978-0-230-61684-4) hit
bookstores last week.
Leonard E. Burnett, Jr. is co-CEO and Group Publisher of Uptown Media
Group and VIBE Lifestyle Network. UPTOWN Magazine is a bi-monthly
publication focusing on the lifestyle and culture of affluent African
Americans. Len is a pioneer in the urban media space, transforming
marketerís perceptions of the importance of reaching the underserved
urban audience for twenty years.
Andrea Hoffman is founder and CEO of Diversity Affluence, a research,
marketing communications and business development consultancy that helps
brand managers, marketers, agencies, entrepreneurs and business
development and media executives to understand and market to affluent
For more information go to blackisthenewgreenthebook.com.
Annual Edition 'Buying Power of Black America' report
breaks down billions in expenditures (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that