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copies of the presentations made by some of the nation's top experts on
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Salon Sense Magazine Sanders\Wingo
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The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
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Marketing Group acquires Chicago rights to Real Men Cook event (March
19, 2010) Chicago based, Captivate Marketing Group, has acquired the
license to assume production of Real Men Cook Chicago, the annual
Father's day food tasting and family celebration that has been a staple
in the community for the past 20 years. This year Real Men Cook will
take place on June 20, 2010.
"As a father I understand the importance of this event," said Abe
Thompson, Managing Principal for Captivate Marketing Group. CMG is a
certified minority owned company that produces special events. Most
recently the company handled production of the National Urban leagues
opening reception in Chicago in 2009.
Real Men Cook was introduced in Chicago by Yvette Moyo's Resources
Associates International in 1990. Over the past two decades it has grown
to include as many as 20 cities, and has attracted millions of
participants and donated hundreds of thousands of dollars to local
charities. It also has long been a popular with marketers for its
ability to connect them with African American families.
Under the newly reached agreement, Moyo will be a consultant to CMG and
will continue to maintain ownership of the brand and its licensing
agreements with other cities. Moyo also has control over the product
line that carries the Real Men Cook name and the books it has published.
"We are excited to continue the long standing tradition of Real Men
Cook," said Lisa Newman, chief development officer of CMG, "we're
working with our committed sponsors that realize the value of
fatherhood, fellowship and family at this annual community event.
Annual Edition 'Buying Power of Black America' report
breaks down billions in expenditures (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that