The Week of March 13 - 19
'Idol' tops 3 million, 'Grey’s Anatomy' cracks top five for first time

(March 15, 2006) As usual, Fox’s “American Idol” continued to dominate the first and second spots on the top ten favorite shows in black households. However, there were some surprises during the third week of March. ABC “Grey‘s Anatomy,” the mixed-cast medical drama, cracked the number five position for the first time. The increasingly popular Sunday night show gave ABC its only hit with black viewers.

CBS’ “The Unit” made its first appearance on the list, and “Everybody Hates Chris” returned to the top ten after a long absence. UPN was the overall winner, with five of its black-appeal shows making the list. The overall number of black households watching the top ten was 18.8 million, a 4.5 percent drop from the previous week.

 Rank | Program | Network | Rating | # of Homes

 Source: Nielsen Media Research

 Number of homes shown in millions. Ranking
 based on percentage of black households.
 Shows are considered tied when rating
 (the percentage of black households) is
 identical



Go to Target Market News homepage

 

Click here to read more

________________________



_____________________________________________________________________________________


 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
_________________________

  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news