Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
launches 'It's Crazy Explorer Giveaway' with Tom Joyner's Fantastic
(March 21, 2001) Ford Explorer is doing something it has never done
before -- it's sailing for seven days aboard the 2011 Tom Joyner
Fantastic Voyage as part of Ford's partnership with the Tom Joyner
The partnership allows Ford to continue in its efforts to talk to
consumers about the reinvented Explorer in unique ways, while at the
same time supporting education. The Explorer brings new technologies and
features to the segment, including MyFord Touch and the Sony audio
"We're excited about our fifth year of partnering with Tom Joyner on
this annual cruise that raises more than $1 million each year to keep
students in school at black colleges and universities," said Shawn
Lollie, Ford manager, Multicultural Marketing. "By partnering with Tom
and his foundation on this cruise, we not only have a chance to support
higher education within the African American community, but we also have
a great opportunity to showcase the new Ford Explorer."
This marks the fifth consecutive year Ford has been the automotive
exclusive sponsor of the cruise that benefits Historically Black
Colleges and Universities. This year, Ford will give away the keys to a
2011 Explorer to one Tom Joyner Morning Show listener or cruise attendee
as part of the "It's Crazy Explorer Giveaway."
The cruise, which is in its 11th year, set sail from Galveston, Texas on
Sunday, March 20 and will make stops in both Grand Cayman and Cozumel,
Mexico. Cruisers aboard the ship will have the chance to take in a
variety of musical performances and activities, including concerts by
R&B artists Fantasia and Charlie Wilson.
The "It's Crazy Explorer Giveaway" will kick off on March 21 and run
through April 8. Cruise attendees and all Tom Joyner Morning Show
listeners are encouraged to register by visiting
submit entries for the chance to win a 2011 Ford Explorer. The giveaway
comes just a little over a month after Ford launched a new urban
advertising campaign for Explorer that features comedian and actor Kevin
Hart. The campaign, called "Crazy Kevin," debuted during an episode of
the popular TV show The Game.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...