Register Here 
Are you getting the latest industry news when it happens via

Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


(c) 2011 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 

Ford launches 'It's Crazy Explorer Giveaway' with Tom Joyner's Fantastic Voyage

(March 21, 2001) Ford Explorer is doing something it has never done before -- it's sailing for seven days aboard the 2011 Tom Joyner Fantastic Voyage as part of Ford's partnership with the Tom Joyner Foundation.

The partnership allows Ford to continue in its efforts to talk to consumers about the reinvented Explorer in unique ways, while at the same time supporting education. The Explorer brings new technologies and features to the segment, including MyFord Touch and the Sony audio system

"We're excited about our fifth year of partnering with Tom Joyner on this annual cruise that raises more than $1 million each year to keep students in school at black colleges and universities," said Shawn Lollie, Ford manager, Multicultural Marketing. "By partnering with Tom and his foundation on this cruise, we not only have a chance to support higher education within the African American community, but we also have a great opportunity to showcase the new Ford Explorer."

This marks the fifth consecutive year Ford has been the automotive exclusive sponsor of the cruise that benefits Historically Black Colleges and Universities. This year, Ford will give away the keys to a 2011 Explorer to one Tom Joyner Morning Show listener or cruise attendee as part of the "It's Crazy Explorer Giveaway."

The cruise, which is in its 11th year, set sail from Galveston, Texas on Sunday, March 20 and will make stops in both Grand Cayman and Cozumel, Mexico. Cruisers aboard the ship will have the chance to take in a variety of musical performances and activities, including concerts by R&B artists Fantasia and Charlie Wilson.

The "It's Crazy Explorer Giveaway" will kick off on March 21 and run through April 8. Cruise attendees and all Tom Joyner Morning Show listeners are encouraged to register by visiting www.blackamericaweb.com to submit entries for the chance to win a 2011 Ford Explorer. The giveaway comes just a little over a month after Ford launched a new urban advertising campaign for Explorer that features comedian and actor Kevin Hart. The campaign, called "Crazy Kevin," debuted during an episode of the popular TV show The Game.

Go to Target Market News homepage

GM names Brooke Ellis to newly created position of Diversity Media Manager

Black Cable TV Ratings for Week of March 7 - 13 BET favorites and the NBA dominate the Top 25 cable chart

NNPA chairman criticizes Toyota ad policy for ignoring black press

Black TV Ratings for Week of March 7 - 13 'Criminal Minds: Suspect Behavior' moves up again on Top 25

Study: Black consumers' usage of online, mobile TV platforms outpaces whites'

The Washington Informer wins three first-place Ethnic Media Awards honors

Janet Rolle named EVP and Chief Marketing Officer for CNN Worldwide

Black papers criticize NAACP for being excluded in Image Awards marketing

Trymaine Lee first African-American hired following AOL/HuffPost partnership

Tracey Jennings named VP, Global Director for Liquid Soul Media agency

Click here for more recent news stories and our news archive


New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

Story continued...