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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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Burger King's black targeted advertising in limbo with Crispin Porter & Bogusky firing

(March 18, 2011) Burger King, the nation's second largest quick service restaurant chain, announced on Friday that it had severed ties with its general marketing advertising agency, Crispin Porter & Bogusky after seven years.

A jointly released statement by both parties said:

"Burger King Corp. and Crispin Porter & Bogusky have enjoyed a tremendously successful relationship over the past seven and a half years. During that time, our creative partnership resulted in countless innovative and engaging campaigns for the BK brand. We are incredibly proud of all that we have accomplished together, but have mutually decided that now is the right time to part ways. We are fans of each others' work and wish each other much success in the future."

The firing comes seven months after Burger King terminated its relationship with both its African-American and Hispanic ad agencies, UniWorld Group and LatinWorks. The company said it intended African-American ads to be created by Wunderman, a WPP agency, and Hispanic work would be done by Crispin.

"We felt the right decision for Burger King is to address all our consumers as a whole, instead of taking a segmented approach," Leo Leon, vice president for marketing impact at the Burger King North American operations was quoted as saying.

African-Americans spend an estimated $1.1 billion annually at Burger King.

While Burger King has changed its general market advertising assignment numerous times over the years, UniWorld Group had been the one constant in the fast food chain's marketing efforts. For the past 25 years, UniWorld has been its only African-American ad shop, and during one period when the chain changed agency assignments, UWG handled the general market advertising as well for more than a year.

Ad spending by Burger King in African-American targeted media has been declining. In 2008, according to industry statistics, it spent $8.7 million in black targeted media. A year later, that figure dropped 27% to $6.2 million.


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New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

Story continued...






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