Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
King's black targeted advertising in limbo with Crispin Porter & Bogusky
18, 2011) Burger King, the nation's second largest quick service
restaurant chain, announced on Friday that it had severed ties with its
general marketing advertising agency, Crispin Porter & Bogusky after
A jointly released statement by both parties said:
"Burger King Corp. and Crispin Porter & Bogusky have enjoyed a
tremendously successful relationship over the past seven and a half
years. During that time, our creative partnership resulted in countless
innovative and engaging campaigns for the BK brand. We are incredibly
proud of all that we have accomplished together, but have mutually
decided that now is the right time to part ways. We are fans of each
others' work and wish each other much success in the future."
The firing comes seven months after Burger King terminated its
relationship with both its African-American and Hispanic ad agencies,
UniWorld Group and LatinWorks. The company said it intended
African-American ads to be created by Wunderman, a WPP agency, and
Hispanic work would be done by Crispin.
"We felt the right decision for Burger King is to address all our
consumers as a whole, instead of taking a segmented approach," Leo Leon,
vice president for marketing impact at the Burger King North American
operations was quoted as saying.
African-Americans spend an estimated $1.1 billion annually at Burger
Burger King has changed its general market advertising assignment
numerous times over the years, UniWorld Group had been the one constant
in the fast food chain's marketing efforts. For the past 25 years,
UniWorld has been its only African-American ad shop, and during one
period when the chain changed agency assignments, UWG handled the
general market advertising as well for more than a year.
Ad spending by Burger King in African-American targeted media has been
declining. In 2008, according to industry statistics, it spent $8.7
million in black targeted media. A year later, that figure dropped 27%
to $6.2 million.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...