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Copyright (c)
2007 by Target Market News Inc. All rights reserved
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TV
Ratings for Week of March 10 - 16 'Idol' does
what it does and Oprah goes top five; Fox takes the week
(March 19,
2008) "American Idol" captured the No.1 and 2 spots on the listing of the
25 most popular shows with black households. Newbie, "Oprah's Big Give,"
moved into the top five, after being No. 6 last week.
The week was a strong one for Fox. Monday was the only night of the week
that at least one of its primetime shows wasn't on the top 25 favorites.
With nine programs on the list, Fox was the week's winning network. CBS
and NBC followed with five each, while ABC and the CW both posted three.
The total number of black viewers for the top 25 during the second week in
March, according to Nielsen Media Research, was 32.7 million. That is a 14
percent drop from the previous week's 38.3 million.
Top 25
Broadcast Shows in Black Households Rank | Program | Network | Rating | No. of
Viewers
1
AMERICAN
IDOL-TUES
FOX
8.6
3.091
2
AMERICAN
IDOL-WED
FOX
7.7
2.769
3
CSI: MIAMI
CBS
3.7
1.346
4
LAW AND
ORDER:SVU
NBC
3.9
1.420
5
OPRAH'S BIG
GIVE
ABC
3.9
1.389
6
MOMENT OF
TRUTH
FOX
3.9
1.402
7
LAW AND
ORDER
NBC
3.5
1.259
8
CSI
CBS
3.5
1.270
9
NEW
AMSTERDAM
FOX
3.4
1.222
10
WITHOUT A
TRACE
CBS
3.5
1.276
11
AMERICA’S
MOST WANTED
FOX
3.6
1.304
12
DON'T FORGET
THE LYRICS
FOX
3.1
1.119
13
DEAL OR NO
DEAL-MON
NBC
3.4
1.221
14
PRIMETIME:WHAT WOULD U DO
ABC
3.2
1.162
15
LAW AND
ORDER:SVU-SUN
NBC
3.0
1.069
16
EXTREME
MAKEOVER: HOME EDITION
ABC
3.2
1.139
17
60 MINUTES
CBS
2.8
1.009
18
CANTERBURY'S
LAW
FOX
3.0
1.084
19
FRIDAY NIGHT
SMACKDOWN
CW
3.3
1.198
20
AMERICA'S
TOP MODEL-4
CW
2.8
1.006
21
SMALLVILLE
CW
2.6
.950
22
DEAL OR NO
DEAL-WED
NBC
2.8
1.007
23
SMARTER THAN
A 5TH GRADER
FOX
2.6
.944
24
CSI: NY
CBS
2.5
.913
25
COPS 2
FOX
3.2
1.138
Source: Nielsen Media Research. Number of viewers
ages 2+ shown in millions. Representing more than
13.45 million television households in the U.S., the
African-American television audience is the largest
minority segment in Nielsen measurement samples.
All times eastern
14th
Edition Now Available!
Latest Buying Power report shows spending up in major categories The
2007 edition of "The Buying Power of Black America" has just been released
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According to the newest edition of "The Buying Power of Black America,"
there is growth in a number of major product categories despite that
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Book Publishing Authority Now
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latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book clubs.
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