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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black Cable TV Ratings for Week of March 7 - 13
BET favorites and the NBA dominate the Top 25 cable chart

(March 18, 2011) Black households went to their usual cable choices for the first week of March. BET's "The Game" and "Let's Stay Together" returned to the No. 1 and 2 spots respectively, while TNT's NBA games captured the No. 3 and 5 positions. ESPN's excellent documentary, "The Fab Five," finished at No.15 with just under a million black viewers.

BET was the week's most watched cable network, drawing 11.9 million viewers for nine of its Top 25 shows. TBS's comedies pulled in 6.4 million for six airings, and two of TNT's NBA games drew 3.2 million.

The total number of viewers for the Top 25 cable shows, according to Nielsen data, was down six percent to 30.1 million.


Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

THE GAME S4

BET

17.1

23.5

3,359

2

LETS STAY TOGETHER

BET

11.4

16.2

2,145

3

NBA BASKETBALL

TNT

10.9

16.3

2,093

4

THE GAME S4

BET

6.5

9.1

1,336

5

NBA BASKETBALL

TNT

6.2

9.5

1,198

6

WWE ENTERTAINMENT

USA

6.2

9.0

1,270

7

HOUSE OF PAYNE

TBS

5.8

8.3

1,066

8

BASKETBALL WIVES 2

VH1

5.7

8.6

1,111

9

JERSEY SHORE 2B

MTV

5.7

8.2

1,067

10

HOUSE OF PAYNE

TBS

5.6

8.0

1,098

11

WWE ENTERTAINMENT

USA

5.6

7.9

1,123

12

ARE WE THERE YET

TBS

5.6

8.0

1,091

13

MEET THE BROWNS

TBS

5.5

8.1

1,218

14

ARE WE THERE YET

TBS

5.4

7.6

1,096

15

ESPN ORIG. THE FAB FIVE

ESPN

5.2

7.4

962

16

BET MOVIE OF THE WEEK

BET

4.9

7.6

986

17

THE BEST PLAYER

NICK

4.9

7.7

1,094

18

THE GAME

BET

4.9

7.0

969

19

THE GAME S4

BET

4.4

7.3

888

20

BET MOVIE OF THE WEEK

BET

4.3

6.2

818

21

MEET THE BROWNS

TBS

4.2

6.5

912

22

PHINEAS AND FERB

DISNEY

4.0

6.2

1,071

23

THE GAME S4

BET

3.8

6.1

801

24

WIZARDS OF WAVERLY PLACE

DISNEY

3.7

5.5

755

25

BET MOVIE OF THE WEEK

BET

3.6

6.1

651

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.


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 ORDER TODAY!
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

Story continued...






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