Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
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names Brooke Ellis to newly created position of Diversity Media Manager (March
17, 2011) General Motors, one of the largest global advertisers in the
world, has announced the appointment of Brooke Ellis to Diversity Media
Manager. In this newly created position she directs diversity media
operations for all GM brands, including Chevrolet, Buick, Cadillac, GMC,
Brooke is responsible for overseeing multiplatform consumer media plans
for the multicultural market while also managing diversity agency
relationships, from developing concepts for media research to developing
contracts with TV, Print, Radio and digital media partners including,
Oprah Winfrey Network, BET, MTV and Univision. Brooke also manages GM's
multi-million dollar diversity media budget.
Prior to joining GM, Brooke was manager of marketing and media relations
for PricewaterhouseCoopers, where she lead the automotive focused media,
marketing, and client relationships. Brooke's team helped position PWC's
automotive division in the forefront of the industry. She was
responsible for developing signature events, emerging market campaigns
and media placement.
After earning her B.S. in Marketing from Hampton University in 2005, she
chose to take a non-traditional advertising career path working in
multiple facets of marketing and media initiatives for global brands
such as MasterCard, Ford, Chrysler, and Coca-Cola.
Her professional career outside of the automotive marketing/media
industry includes writing and consulting for fashion designers. In
addition, she has applied her practical and academic experience to a
variety of consultancies for boutique advertising agencies, an African
American Art Gallery and a private non-profit youth service foundation.
Her professional efforts have been recognized by the Association of
National Advertisers (ANA).
Brooke is active in a variety of civic and cultural organizations
including Voices in Action National Youth White House Education
Initiative, '08 Obama/Kerry Presidential Campaign, Detroit Police
Athletic League (P.A.L.), Detroit Regional Chamber of Commerce, Nataki
Talibah Schoolhouse of Detroit Board, Multicultural marketing and
diversity committee for ANA and the Horatio Williams Foundation where
she played a key role in raising several funds for disadvantaged inner
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...