HOME | STATS | PUBLICATIONSREGISTER | ADVERTISE  | CONTACT US | SEARCH


 Register Here 
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via
e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media


 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
______________________
Q
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
(c) 2011 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com

GM names Brooke Ellis to newly created position of Diversity Media Manager

(March 17, 2011) General Motors, one of the largest global advertisers in the world, has announced the appointment of Brooke Ellis to Diversity Media Manager. In this newly created position she directs diversity media operations for all GM brands, including Chevrolet, Buick, Cadillac, GMC, and OnStar.

Brooke is responsible for overseeing multiplatform consumer media plans for the multicultural market while also managing diversity agency relationships, from developing concepts for media research to developing contracts with TV, Print, Radio and digital media partners including, Oprah Winfrey Network, BET, MTV and Univision. Brooke also manages GM's multi-million dollar diversity media budget.

Prior to joining GM, Brooke was manager of marketing and media relations for PricewaterhouseCoopers, where she lead the automotive focused media, marketing, and client relationships. Brooke's team helped position PWC's automotive division in the forefront of the industry. She was responsible for developing signature events, emerging market campaigns and media placement.

After earning her B.S. in Marketing from Hampton University in 2005, she chose to take a non-traditional advertising career path working in multiple facets of marketing and media initiatives for global brands such as MasterCard, Ford, Chrysler, and Coca-Cola.

Her professional career outside of the automotive marketing/media industry includes writing and consulting for fashion designers. In addition, she has applied her practical and academic experience to a variety of consultancies for boutique advertising agencies, an African American Art Gallery and a private non-profit youth service foundation.  Her professional efforts have been recognized by the Association of National Advertisers (ANA).

Brooke is active in a variety of civic and cultural organizations including Voices in Action National Youth White House Education Initiative, '08 Obama/Kerry Presidential Campaign, Detroit Police Athletic League (P.A.L.), Detroit Regional Chamber of Commerce, Nataki Talibah Schoolhouse of Detroit Board, Multicultural marketing and diversity committee for ANA and the Horatio Williams Foundation where she played a key role in raising several funds for disadvantaged inner city children. 


Go to Target Market News homepage

RECENT STORIES
Black TV Ratings for Week of March 7 - 13 'Criminal Minds: Suspect Behavior' moves up again on Top 25

Study: Black consumers' usage of online, mobile TV platforms outpaces whites'

The Washington Informer wins three first-place Ethnic Media Awards honors

Janet Rolle named EVP and Chief Marketing Officer for CNN Worldwide

Black papers criticize NAACP for being excluded in Image Awards marketing

Trymaine Lee first African-American hired following AOL/HuffPost partnership

Tracey Jennings named VP, Global Director for Liquid Soul Media agency

Black Cable TV Ratings for Wk. of Feb. 28 - Mar. 6 VH1 posts strong showing on the Top 25; BET is week's No.1 cable network

Black TV Ratings for Week of Feb. 28 - March 6 NAACP Image Awards drops a half million black viewers from last year

Comcast names Burrell Communications African-American agency of record

Herb Kemp, veteran advertising and marketing executive, dies at 69

Click here for more recent news stories and our news archive

 

 ORDER TODAY!
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

Story continued...






_________________________________________________________________________________________