Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Burrell Communications
Carol H. Williams Agency
FUSE Advertising
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more

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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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E3thos.com to stream 2010 NCAA Basketball Tournament.

(March 17, 2010) E3thos.com, an online portal dedicated to delivering urban video content, announced today that they will enable live video streaming of the 2010 NCAA Basketball Tournament on their site at www.e3thos.com/sports. As part of its efforts to bring the most up-to-date video content to its audience, e3thos.com will be playing full 2010 NCAA
coverage including:

- First and Second Rounds: Thursday and Saturday, March 18 and 20
- First and Second Rounds: Friday and Sunday, March 19 and 21
- Regionals: Thursday and Saturday, March 25 and 27
- Regionals: Friday and Sunday, March 26 and 28
- Final Four: April 3 and 5

"E3thos is proud to be a part of this highly-anticipated, annual, collegiate event by showcasing the games online," said Clifford Franklin, CEO and co-founder of E3thos. Franklin is also founder of the St. Louis-based FUSE Advertising agency. "Internet technology is enabling people nationally and globally to participate more directly in sporting events in new and exciting ways and we are proud to be able to do that for our burgeoning audience. E3thos was built to enable people to consume online content when and where life is happening."

The portal expects to draw an audience of more than 500,000 viewers for the NCAA games.

E3thos is an online platform that serves as a source for bi-directional news, public affairs, commentary and lifestyle driven entertainment for those who seek a balance in the news and information they consume. E3thos provides an unfiltered voice for journalism professionals, content providers, bloggers and others who have something to say about the world around them.

Go to Target Market News homepage

Steed Media launches Creative Urban Studio unit to produce spots for Gillette

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Black lawmakers grill U.S. Census Bureau over ad spending in black media

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Black TV Ratings for Week of March 1 - 7 Black nominees, winners at The Oscars deliver all-time high audience for ABC

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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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