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Black
Cable TV Ratings for Week of March 8 - 14
Without the NBA, TNT hangs on to black viewers with movie offerings (March
17, 2010) The second week of March was, for the most part, typical for
the cable habits of black households. TBS dominated the head of the Top
25 chart with Tyler Perry's dual comedies. TNT, however, did not carry
games from the NBA. Instead it offered the movie, Dreamgirls, and
notched its usual viewership for the week of two million [ESPN's NBA
coverage was also absent from the week's line-up]. Basketball, however,
is about to rule the airwaves as the NCAA's March Madness season begins
today, and NBA teams jockey for position before the playoffs begin.
TBS was the week's most watched cable network, with 10.5 million viewers
for seven shows. Nick-At-Nite had a surprise showing as second leading
network with 4.2 million tuning in to six shows on the chart. TNT was
third pulling 3.1 million for four shows.
The total number of viewers for cable's Top 25 shows of the second week
of March was 24.9 million, according to Nielsen. That's just one percent
fewer than the previous week.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA
Share | Viewers 2+
1
HOUSE OF
PAYNE
TBS
10.7
16.2
2,189
2
HOUSE OF
PAYNE
TBS
10.4
15.3
2,181
3
MEET THE
BROWNS
TBS
8.7
12.7
1,751
4
MEET THE
BROWNS
TBS
7.5
11.1
1,464
5
MEET THE
BROWNS
TBS
6.9
10.5
1,326
6
WWE
ENTERTAINMENT
USA
5.8
8.8
1,289
7
DREAMGIRLS
TNT
5.3
7.8
1,014
8
MEET THE
BROWNS
TBS
4.9
7.6
899
9
SONNY WITH
A CHANCE
DISNEY
4.7
7.2
1,091
10
WWE
ENTERTAINMENT
USA
4.7
6.8
1,048
11
DREAMGIRLS
TNT
4.2
6.8
777
12
BET MOVIE
OF THE WEEK
BET
4.2
6.3
742
13
BAD GIRLS
CLUB
OXYGEN
4.2
6.3
802
14
TNT BIG
PICTURE MOVIES
TNT
4.1
6.4
726
15
SUNDAY
MOVIE III
LIFETIME
4.0
5.9
741
16
RUSH HOUR
3
TBS
4.0
6.1
746
17
DREAMGIRLS
TNT
3.9
6.9
647
18
EVERYBODY
HATES CHRIS
NICK
3.8
5.5
679
19
THE
MICHAEL VICK PROJECT
BET
3.6
5.3
706
20
THE FAMILY
CREWS
BET
3.5
5.4
634
21
PHINEAS
AND FERB
DISNEY
3.5
5.6
719
22
EVERYBODY
HATES CHRIS
NICK
3.5
5.1
734
23
EVERYBODY
HATES CHRIS
NICK
3.4
5.0
668
24
EVERYBODY
HATES CHRIS
NICK
3.4
5.0
653
25
EVERYBODY
HATES CHRIS
NICK
3.4
5.0
687
Source: Nielsen
Media Research. Ranked by share of audience watching. Based on live and
same day viewing. Number of viewers shown in thousands (1,000 = 1
million). Representing more than 13.45 million television households in
the U.S., the African-American television audience is the largest
minority segment in Nielsen's measurement samples. All times eastern.
15th
Annual Edition 'Buying Power of Black America' report
breaks down billions in expenditures (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...
Story continued...
(January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...
