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Media Economics Group
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 Communications
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U.S. Census Bureau
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black Cable TV Ratings for Week of March 8 - 14
Without the NBA, TNT hangs on to black viewers with movie offerings 

(March 17, 2010) The second week of March was, for the most part, typical for the cable habits of black households. TBS dominated the head of the Top 25 chart with Tyler Perry's dual comedies. TNT, however, did not carry games from the NBA. Instead it offered the movie, Dreamgirls, and notched its usual viewership for the week of two million [ESPN's NBA coverage was also absent from the week's line-up]. Basketball, however, is about to rule the airwaves as the NCAA's March Madness season begins today, and NBA teams jockey for position before the playoffs begin.

TBS was the week's most watched cable network, with 10.5 million viewers for seven shows. Nick-At-Nite had a surprise showing as second leading network with 4.2 million tuning in to six shows on the chart. TNT was third pulling 3.1 million for four shows.

The total number of viewers for cable's Top 25 shows of the second week of March was 24.9 million, according to Nielsen. That's just one percent fewer than the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+
 

1

HOUSE OF PAYNE

TBS

10.7

16.2

2,189

2

HOUSE OF PAYNE

TBS

10.4

15.3

2,181

3

MEET THE BROWNS

TBS

8.7

12.7

1,751

4

MEET THE BROWNS

TBS

7.5

11.1

1,464

5

MEET THE BROWNS

TBS

6.9

10.5

1,326

6

WWE ENTERTAINMENT

USA

5.8

8.8

1,289

7

DREAMGIRLS

TNT

5.3

7.8

1,014

8

MEET THE BROWNS

TBS

4.9

7.6

899

9

SONNY WITH A CHANCE

DISNEY

4.7

7.2

1,091

10

WWE ENTERTAINMENT

USA

4.7

6.8

1,048

11

DREAMGIRLS

TNT

4.2

6.8

777

12

BET MOVIE OF THE WEEK

BET

4.2

6.3

742

13

BAD GIRLS CLUB

OXYGEN

4.2

6.3

802

14

TNT BIG PICTURE MOVIES

TNT

4.1

6.4

726

15

SUNDAY MOVIE III

LIFETIME

4.0

5.9

741

16

RUSH HOUR 3

TBS

4.0

6.1

746

17

DREAMGIRLS

TNT

3.9

6.9

647

18

EVERYBODY HATES CHRIS

NICK

3.8

5.5

679

19

THE MICHAEL VICK PROJECT

BET

3.6

5.3

706

20

THE FAMILY CREWS

BET

3.5

5.4

634

21

PHINEAS AND FERB

DISNEY

3.5

5.6

719

22

EVERYBODY HATES CHRIS

NICK

3.5

5.1

734

23

EVERYBODY HATES CHRIS

NICK

3.4

5.0

668

24

EVERYBODY HATES CHRIS

NICK

3.4

5.0

653

25

EVERYBODY HATES CHRIS

NICK

3.4

5.0

687

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart


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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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