Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
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Chicago, IL 60604
NNPA chairman criticizes Toyota ad policy in open letter for ignoring
(March 16, 2011) The publisher of the Los Angeles Sentinel and chairman
of the National Newspaper Publishers Association, Danny J. Bakewell,
last week penned an open letter to automaker Toyota taking the company
to task for not placing a recent newspaper ad campaign with the black
The Toyota ad, which did appear in many major general market daily
newspapers, thanked consumers for their loyalty during the automaker's
controversy over the safety of its vehicles. In an open letter in the
L.A. Sentinel and also carried by many of the NNPA's 200 member papers,
Bakewell asked "where was Toyota's loyalty" to its African-American
"Thanking their customers is a smart move on Toyota's behalf and one
that I applaud," wrote Bakewell. "However, we can't overlook the fact
that Black people represent almost 10% of Toyota's American market
share, and with a $1.2 billion annual advertising budget, it is not
unreasonable for the Black Press to always expect to have a stake in
Toyota's advertising (including Black advertising agencies).
Nevertheless, Black newspapers were left off Toyota's latest marketing
campaign, sending a clear and direct message that the Black consumer is
still being taken for granted and Black people are still being
disrespected and undervalued."
Bakewell chided Toyota for being "eager to send us press releases and
ask us to write stories and editorials to influence Black America to
stay with them in their time of trouble." After a report by the Federal
Transportation Department and NASA cleared Toyota of any fault with its
vehicles' electronic accelerator controls, "the Black press has once
again been forgotten along with the Black consumer."
The letter goes on to say that the Black press wants to meet with the
chairman of Toyota to discuss its advertising practices, or whether they
should encourage their readers to take their loyalty for Toyota
elsewhere. "We will not buy where we are disrespected...that is a
promise," wrote Bakewell.
Bakewell told Target Market News that NNPA has been contacted by a
member of Toyota's board of directors and that discussions with the
company are being planned. The NNPA is holding its annual Black Press
Week gathering in Washington, DC this week.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...