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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation"s top experts on Black consumer marketing, including:

Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black TV Ratings for Week of March 8 - 14
The Good Wife breaks up Idol's dominance of Top 25 black programs

(March 16, 2010) CBS had its best showing of the season with black audiences, thanks to the growing popularity of  The Good Wife. The legal drama attracted nearly two million viewers and beat out two of the three airings of American Idol. It captured the No.2 spot for the first time, thanks to the airing of new episodes for the show. [The Good Wife finished in 10th place among white households.]

CBS registered one of its best week's ever on the Top 25, with its regular line-up drawing 16.9 million black viewers and the title of the week's most watched network. Fox claimed 11.9 million viewers for its eight shows on the chart. ABC had just 3.6 million for three programs.

The total number of viewers watching the Top 25 most popular shows in black households, according to Nielsen, was down 14 percent from the previous week to 34.4 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | No. of AA Viewers 2+
 

1

AMERICAN IDOL-TUESDAY

FOX

11.8

2,393

2

THE GOOD WIFE

CBS

10.3

1,900

3

AMERICAN IDOL THU SP-3/11

FOX

10.2

1,916

4

NCIS: LOS ANGELES

CBS

9.7

1,852

5

THE MENTALIST

CBS

9.1

1,605

6

AMERICAN IDOL-WEDNESDAY

FOX

9.1

1,723

7

CSI: MIAMI

CBS

8.7

1,646

8

NCIS

CBS

8.2

1,592

9

CSI

CBS

8.0

1,397

10

GREY'S ANATOMY-THU 9PM

ABC

7.5

1,206

11

PRIVATE PRACTICE

ABC

7.3

1,177

12

60 MINUTES

CBS

7.0

1,235

13

CRIMINAL MINDS

CBS

7.0

1,257

14

COLD CASE

CBS

6.8

1,274

15

CSI: NY

CBS

6.6

1,043

16

HOUSE

FOX

6.4

1,303

17

DESPERATE HOUSEWIVES

ABC

6.4

1,245

18

24

FOX

6.4

1,128

19

GLEE SP-3/9 9P

FOX

5.8

1,093

20

TWO AND A HALF MEN

CBS

5.8

1,066

21

AMW: AMERICA FIGHTS BACK

FOX

5.7

1,147

22

LAW AND ORDER:SVU

NBC

5.7

1,025

23

FAMILY GUY

FOX

5.7

1,222

24

UNDERCOVER BOSS

CBS

5.6

1,074

25

AMERICA'S TOP MODEL-8

CW

5.5

967

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart


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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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