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Black
TV Ratings for Week of March 8 - 14 The Good
Wife breaks up Idol's dominance of Top 25 black programs
(March
16, 2010) CBS had its best showing of the season with black audiences,
thanks to the growing popularity of The Good Wife. The legal drama
attracted nearly two million viewers and beat out two of the three
airings of American Idol. It captured the No.2 spot for the first time,
thanks to the airing of new episodes for the show. [The Good Wife
finished in 10th place among white households.]
CBS registered one of its best week's ever on the Top 25, with its
regular line-up drawing 16.9 million black viewers and the title of the
week's most watched network. Fox claimed 11.9 million viewers for its
eight shows on the chart. ABC had just 3.6 million for three programs.
The total number of viewers watching the Top 25 most popular shows in
black households, according to Nielsen, was down 14 percent from the
previous week to 34.4 million.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | No.
of AA Viewers 2+
1
AMERICAN
IDOL-TUESDAY
FOX
11.8
2,393
2
THE GOOD
WIFE
CBS
10.3
1,900
3
AMERICAN
IDOL THU SP-3/11
FOX
10.2
1,916
4
NCIS: LOS
ANGELES
CBS
9.7
1,852
5
THE
MENTALIST
CBS
9.1
1,605
6
AMERICAN
IDOL-WEDNESDAY
FOX
9.1
1,723
7
CSI: MIAMI
CBS
8.7
1,646
8
NCIS
CBS
8.2
1,592
9
CSI
CBS
8.0
1,397
10
GREY'S
ANATOMY-THU 9PM
ABC
7.5
1,206
11
PRIVATE
PRACTICE
ABC
7.3
1,177
12
60 MINUTES
CBS
7.0
1,235
13
CRIMINAL
MINDS
CBS
7.0
1,257
14
COLD CASE
CBS
6.8
1,274
15
CSI: NY
CBS
6.6
1,043
16
HOUSE
FOX
6.4
1,303
17
DESPERATE
HOUSEWIVES
ABC
6.4
1,245
18
24
FOX
6.4
1,128
19
GLEE
SP-3/9 9P
FOX
5.8
1,093
20
TWO AND A
HALF MEN
CBS
5.8
1,066
21
AMW:
AMERICA FIGHTS BACK
FOX
5.7
1,147
22
LAW AND
ORDER:SVU
NBC
5.7
1,025
23
FAMILY GUY
FOX
5.7
1,222
24
UNDERCOVER
BOSS
CBS
5.6
1,074
25
AMERICA'S
TOP MODEL-8
CW
5.5
967
Source:
Nielsen Media Research. Number of viewers ages 2+ shown in thousands
(1,000 = 1 million). Rankings are based on share of black households.
Representing more than 13.45 million television households in the U.S.,
the African-American television audience is the largest minority segment
in Nielsen measurement samples. All times eastern.
Click here for last week's Top 25 TV chart
15th
Annual Edition 'Buying Power of Black America' report
breaks down billions in expenditures (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...
Story continued...
(January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...
