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Steed
Media launches Creative Urban Studio unit to produce spots for Gillette
(March 16, 2010) The weekly urban lifestyle newspaper, rolling out, has added new capabilities to offer advertisers. Under the umbrella of Steed Media Group, it has established Creative Urban Studio to produce commercial spots and, the company says, when coupled with its print services will give marketers' campaigns a 360 degree marketing approach. The most recent campaign produced by Creative Urban Studio is the Gillette Fusion MVP Prime Time Tour advertising series, which debuted on BET and Centric this month. The television ads star tour hosts Fonzworth Bentley, Vivica Fox, LisaRaye McCoy and Kenny Burns. "African American barbershops are the ideal environment for Gillette to share research conducted and provide an opportunity for African American men to experience the benefits of Gillette Fusion and provide expert advice on reducing razor bumps," said Natalie Wu, Associate Brand Manager, Gillette Male Systems.  As
part of the Gillette Fusion MVP Prime Time Tour, Gillette engaged
rolling out to capture African American men in a branded experience that
encouraged them to think how their daily grooming reflects their style
and presence. In addition to the shaving sessions captured in the
barbershops, the commercials featured the barbers and stylemakers
recognized at Gillette's Men of Style Awards which honored such
notables as Sean Garrett, Big Boi, Malik Yoba, Lance Gross and Kwame
Jackson."The two-commercial series features the high energy barbershop experiences hosted during the Gillette Fusion 5-city MVP Prime Time Tour," said Munson Steed, CEO, Steed Media Group. "We captured black men in their weekly grooming regimes at barbershops all over the country and showed them how to get a "barber-style" shave with the Gillette Fusion MVP razor." SMG created the integrated marketing program for the Gillette Fusion Prime Time MVP tour that included tips and lifestyle content in the newspaper, a micro web site on rollingout.com that virally captured the tour activities and administered the super bowl contest, and the two television commercials. the spots also featured an original song "Greener" by musician, author and media personality, Fonzworth Bentley. With a circulation of over 1.2 million, rolling out is the premiere African American lifestyle and entertainment weekly focusing on key facets of urban culture: entertainment, community, financial empowerment, health, art and fashion. ‘The future of urban print brands requires new innovative ways to help clients achieve their objectives," added Steed. "Running traditional ads exclusively is no longer enough to engage the consumer in the total brand experience. We want to bring more added value to clients like television production, promotions, sampling, engagement and PR as a media partner." Go to Target Market News homepage RECENT STORIES BET's Debra Lee seeks to improve black women's images with leadership talks Black Press Week forum to cover issues, honor history of black newspapers New date for Radio One annual conference call for investors is March 31 Nielsen: Drop in black, Hispanic media advertising in '09 less than overall market Black lawmakers grill U.S. Census Bureau over ad spending in black media Black Cable TV Ratings for Week of March 1 - 7 In a week of less cable viewing, TBS attracts its usual loyal audience Black TV Ratings for Week of March 1 - 7 Black nominees, winners at The Oscars deliver all-time high audience for ABC Moguldom Media debuts AtlantaPost.com aimed upscale black audience Beauty products extend reach to ethnic consumers with green product line BET planning for the return of Ed Gordon in a news show and specials |
15th Annual Edition 'Buying Power of Black America' report breaks down billions in expenditures  (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...Story continued...  _________________________________________________________________________________________ |
