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Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Steed Media launches Creative Urban Studio unit to produce spots for Gillette

(March 16, 2010) The weekly urban lifestyle newspaper, rolling out, has added new capabilities to offer advertisers. Under the umbrella of Steed Media Group, it has established Creative Urban Studio to produce commercial spots and, the company says, when coupled with its print services will give marketers' campaigns a 360 degree marketing approach.

The most recent campaign produced by Creative Urban Studio is the Gillette Fusion MVP Prime Time Tour advertising series, which debuted on BET and Centric this month.  The television ads star tour hosts Fonzworth Bentley, Vivica Fox, LisaRaye McCoy and Kenny Burns.

"African American barbershops are the ideal environment for Gillette to share research conducted and provide an opportunity for African American men to experience the benefits of Gillette Fusion and provide expert advice on reducing razor bumps," said Natalie Wu, Associate Brand Manager, Gillette Male Systems.

As part of the Gillette Fusion MVP Prime Time Tour, Gillette engaged rolling out to capture African American men in a branded experience that encouraged them to think how their daily grooming reflects their style and presence.  In addition to the shaving sessions captured in the barbershops, the commercials featured the barbers and stylemakers  recognized at Gillette's Men of Style Awards which honored  such notables as Sean Garrett, Big Boi, Malik Yoba, Lance Gross and Kwame Jackson.

"The two-commercial series features the high energy barbershop experiences hosted during the Gillette Fusion 5-city MVP Prime Time Tour," said Munson Steed, CEO, Steed Media Group.  "We captured black men in their weekly grooming regimes at barbershops all over the country and showed them how to get a "barber-style" shave with the Gillette Fusion MVP razor."

SMG created the integrated marketing program for the Gillette Fusion Prime Time MVP tour that included tips and lifestyle content in the newspaper, a micro web site on rollingout.com that virally captured the tour activities and administered the super bowl contest, and the two television commercials.  the spots also featured an original song "Greener" by musician, author and media personality, Fonzworth Bentley.

With a circulation of over 1.2 million, rolling out is the premiere African American lifestyle and entertainment weekly focusing on key facets of urban culture: entertainment, community, financial empowerment, health, art and fashion.  

‘The future of urban print brands requires new innovative ways to help clients achieve their objectives," added Steed.  "Running traditional ads exclusively is no longer enough to engage the consumer in the total brand experience.  We want to bring more added value to clients like television production, promotions, sampling, engagement and PR as a media partner."


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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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