Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation's top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
2010 by Target Market News Inc. All rights reserved
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Press Week forum to address issues, honor history of black newspapers
(March 11, 2010) Black Press Week, the annual celebration of the nearly
two centuries-old mission of Black-owned newspapers, will be fueled this
year by the fact that the 183-year-old civil rights institution is
continuing to plead its own cause even as it fights for the rights and
honors the achievements of others.
"When Mr. Russwurm and Mr. Cornish said, 'We wish to plead our own
cause. For too long have others spoken for us', they began publishing
the very first Black newspaper on March 16, 1827," says Dorothy R.
Leavell, chair of the National Newspaper Publishers Association
Foundation, which leads the annual event in Washington, D.C. "It
certainly is momentous because 183 years later with a Black President in
the White House, we still have to plead our own cause. As evident in the
lack of meaningful outreach to count all African-Americans in the United
States in the Census that's now being conducted; it's evident in many of
the advertisers in this country who shun us even though we have strong
economic impact upon the economy of the United States and the World."
These and other key Black Press issues and issues of Black America will
be the points of discussion during a State of the Black Press
Luncheon/Forum at the National Press Club on Thursday, March 18, from
noon until 2 p.m. The forum will feature NNPA Chairman Danny Bakewell
giving a "State of the Black Press" address with a response by Leavell.
Panelists will include the Rev. Jesse Jackson Sr., Rainbow/PUSH
Coalition; Dr. Julianne Malveaux, Bennett College; Dr. Ron Daniels;
NAACP Chair Roslyn Brock; Harry Alford, National Black Chamber of
Commerce; and Marc Morial, National Urban League.
Among those to be honored during the annual NewsMaker of the Year Awards
Dinner beginning with a reception at 6 p.m. on March 18 at the Omni
Shoreham Hotel are civil and social justice warriors Dr. Dorothy I.
Height, chair and president emerita of the National Council of Negro
Women for her lifetime of civil rights achievements; Dr. Ron Daniels,
president of the State of the Black World, 21st Century; Earl and Amanda
Stafford of the Stafford Foundation; and Dallas County District Attorney
Craig Watkins for their outstanding community service; Rep. Barbara Lee,
chair of the Congressional Black Caucus will be awarded for her
political leadership; and a posthumous salute will be given to
entertainer Michael Jackson as the 2009 NewsMaker of the Year.
Annual Edition 'Buying Power of Black America' report
breaks down billions in expenditures (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that