Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Burrell Communications
Carol H. Williams Agency
FUSE Advertising
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more

Click here to order

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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Black Press Week forum to address issues, honor history of black newspapers

(March 11, 2010) Black Press Week, the annual celebration of the nearly two centuries-old mission of Black-owned newspapers, will be fueled this year by the fact that the 183-year-old civil rights institution is continuing to plead its own cause even as it fights for the rights and honors the achievements of others.

"When Mr. Russwurm and Mr. Cornish said, 'We wish to plead our own cause. For too long have others spoken for us', they began publishing the very first Black newspaper on March 16, 1827," says Dorothy R. Leavell, chair of the National Newspaper Publishers Association Foundation, which leads the annual event in Washington, D.C. "It certainly is momentous because 183 years later with a Black President in the White House, we still have to plead our own cause. As evident in the lack of meaningful outreach to count all African-Americans in the United States in the Census that's now being conducted; it's evident in many of the advertisers in this country who shun us even though we have strong economic impact upon the economy of the United States and the World."

These and other key Black Press issues and issues of Black America will be the points of discussion during a State of the Black Press Luncheon/Forum at the National Press Club on Thursday, March 18, from noon until 2 p.m. The forum will feature NNPA Chairman Danny Bakewell giving a "State of the Black Press" address with a response by Leavell. Panelists will include the Rev. Jesse Jackson Sr., Rainbow/PUSH Coalition; Dr. Julianne Malveaux, Bennett College; Dr. Ron Daniels; NAACP Chair Roslyn Brock; Harry Alford, National Black Chamber of Commerce; and Marc Morial, National Urban League.

Among those to be honored during the annual NewsMaker of the Year Awards Dinner beginning with a reception at 6 p.m. on March 18 at the Omni Shoreham Hotel are civil and social justice warriors Dr. Dorothy I. Height, chair and president emerita of the National Council of Negro Women for her lifetime of civil rights achievements; Dr. Ron Daniels, president of the State of the Black World, 21st Century; Earl and Amanda Stafford of the Stafford Foundation; and Dallas County District Attorney Craig Watkins for their outstanding community service; Rep. Barbara Lee, chair of the Congressional Black Caucus will be awarded for her political leadership; and a posthumous salute will be given to entertainer Michael Jackson as the 2009 NewsMaker of the Year.

For further information click here for the NNPA Foundation

Go to Target Market News homepage

Black lawmakers grill U.S. Census Bureau over ad spending in black media

Black Cable TV Ratings for Week of March 1 - 7 In a week of less cable viewing, TBS attracts its usual loyal audience

Black TV Ratings for Week of March 1 - 7 Black nominees, winners at The Oscars deliver all-time high audience for ABC

Moguldom Media debuts AtlantaPost.com aimed upscale black audience

Beauty products extend reach to ethnic consumers with green product line

BET planning for the return of Ed Gordon in a news show and specials

Jamie Foxx, Ludacris team with CDC on black targeted effort against HIV

Survey: Blacks' sleep patterns differ significantly from other ethnic groups

REACH Media names Reggie Denson Vice President for ad sales in Midwest

Paul Johnson to head Essence Midwest sales; Danielle Brown to account director


 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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