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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
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U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
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© 2006 by
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The Week
of March 6 - 12
Fox’s scores
four winners among the week’s top ten shows
(March
15, 2006) “American Idol,” the Fox network juggernaut, took first, second
and third place as the most popular in black households, according Nielsen
Media Research. The Tuesday night edition carried “House” on its
coattails, giving the medical drama 1.9 million households and a17.7
rating – its highest ratings ever.
”Girlfriends” led
UPN, which had the second highest number of shows placed on the list at
three. The
overall number of black households watching the top ten for the second
week of March was 19.8 million, a ten percent dropped over the previous
week.
Rank | Program |
Network | Rating | # of Homes

Source:
Nielsen Media Research
Number of homes shown in millions. Ranking
based on percentage of black households.
Shows are considered tied when rating
(the percentage of black households) is
identical
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homepage
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12th
Annual Edition Available
Latest
'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
Story and statistics
continued
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