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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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The Washington Informer wins three first-place Ethnic Media Awards honors

(March 11, 2011) The Washington Informer Newspaper recently won three major awards at the Second Annual Ethnic Media Awards competitions.

Culled from more than 100 entries in nine languages, including, Farsi, Korean, Amharic, Vietnamese, and Spanish, the winners were announced at an awards dinner, co-sponsored by the American University School of Communication in February at the University of California Washington Center in Washington, D.C.

Denise Rolark Barnes, the Publisher of the Washington Informer, and Shanella Sherman, also of the Washington Informer, shared First Place in Feature Writing.  Mrs. Barnes' winning article was on "CNN Partnership with The Washington Informer on Black America Special" and Ms. Sherman's feature article was on "Soledad O'Brien Talks Race with The Washington Informer."

"This award is a particular honor for me as the managing editor of the Informer because it evidences a collective goal to provide a voice for the voiceless and the dispossessed, while maintaining exemplary standards in quality and integrity," Shantella Sherman, winner of the Best Feature Writing award said.

In the Best Local News category, Norma Porter Anthony's article on "Hardy Students Demand Principal' Return" won her a tie for First Place.

The awards seek to recognize the ethnic media's unique role in American journalism.  Across the county, nearly one in four ethnic adults accesses the ethnic media on a daily basis.

"The reality is that the ethnic media play a vital role in our society by bringing news and information to demographics that want more than what is delivered by the major media outlets," said Alexandra Moe, NAM's Washington, D.C. director. "NAM and the American University School of Communication are honoring the tremendous contribution, often made on a barebones budget that ethnic media offer."

The faculty from The American University School of Communications, representatives from the Council on Foreign Relations and immigrant advocacy groups in Washington judged the contest.  The Second Washington, D.C. Ethnic Media Awards event, co-organized by New America Media and The American University School of Communication, were funded in part by the McCormick Foundation and the Surdna Foundation,

New American Media is the country's first and largest national collaboration and advocate of 2,000 ethnic news organizations.   Over 51 million ethnic adults connect to each other, to home countries and to America through 3,000 ethnic media, the fastest growing sector of American journalism.

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Janet Rolle named EVP and Chief Marketing Officer for CNN Worldwide

Black papers criticize NAACP for being excluded in Image Awards marketing

Trymaine Lee first African-American hired following AOL/HuffPost partnership

Tracey Jennings named VP, Global Director for Liquid Soul Media agency

Black Cable TV Ratings for Wk. of Feb. 28 - Mar. 6 VH1 posts strong showing on the Top 25; BET is week's No.1 cable network

Black TV Ratings for Week of Feb. 28 - March 6 NAACP Image Awards drops a half million black viewers from last year

Comcast names Burrell Communications African-American agency of record

Herb Kemp, veteran advertising and marketing executive, dies at 69

Time Warner launches 'Born to Shine' talk show, marketing campaign

Cable's GMC and ABFF offer Faith and Family Screenplay Competition

Click here for more recent news stories and our news archive


New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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