Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
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Chicago, IL 60604
Study: African-Americans' usage of online and mobile TV platforms
(March 11, 2011) Early results of Horowitz Associates, Inc.'s annual
State of Cable and Digital Media -- Multicultural Edition 2011 study has
just been released and reveal that, at least weekly, almost a third of
urban consumers (31%) watch TV content via alternative platforms such as
on a computer/laptop, on a mobile device/tablet, or streamed directly
from the Internet to the TV through an "OTT" device such as an Apple TV,
a Vudu Box, an Xbox, or a Blu-Ray DVD player.
Those who use alternative platforms for TV spend, on average, 15% of
their viewing time on a platform other than traditional TV. This is in
addition to time devoted to digital TV platforms such as DVRs and VOD.
African-Americans' use of digital media is particularly active,
according to Horowitz's "State of Cable and Broadband Services" report
- 36% of Black consumers watch TV content on alternative platforms at
least weekly versus 25% of White non-Hispanic urban consumers
- Incidence of weekly mobile TV viewing is highest among Black and
Hispanic urban consumers: 14%, report at least weekly viewing, compared
to 7% among White and 5% among Asian urban consumers.
- Data on TV viewing through a computer or laptop alone found that 17%
of Blacks do so, versus 15% of Whites
- Approximately 61% of African-Americans surveyed report currently
subscribe to cable, a slight increase over the 59% that reported cable
subscriptions in 2009
More findings from this research will be revealed at next week's
Multicultural Media Forum on Wednesday March 16th at The Roosevelt Hotel
in New York City which runs from 8am-1pm. The event features a roster
of research, media, and advertising executives who will address
strategies for capturing and retaining audiences in multiplatform,
multicultural America, and the important role of culturally relevant
in-language content in serving the cross-platform needs of these
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...