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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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Study: African-Americans' usage of online and mobile TV  platforms outpacing whites'

(March 11, 2011) Early results of Horowitz Associates, Inc.'s annual State of Cable and Digital Media -- Multicultural Edition 2011 study has just been released and reveal that, at least weekly, almost a third of urban consumers (31%) watch TV content via alternative platforms such as on a computer/laptop, on a mobile device/tablet, or streamed directly from the Internet to the TV through an "OTT" device such as an Apple TV, a Vudu Box, an Xbox, or a Blu-Ray DVD player.

Those who use alternative platforms for TV spend, on average, 15% of their viewing time on a platform other than traditional TV.  This is in addition to time devoted to digital TV platforms such as DVRs and VOD.

African-Americans' use of digital media is particularly active, according to Horowitz's "State of Cable and Broadband Services" report early findings:

- 36% of Black consumers watch TV content on alternative platforms at least weekly versus 25% of White non-Hispanic urban consumers

- Incidence of weekly mobile TV viewing is highest among Black and Hispanic urban consumers: 14%, report at least weekly viewing, compared to 7% among White and 5% among Asian urban consumers.

- Data on TV viewing through a computer or laptop alone found that 17% of Blacks do so, versus 15% of Whites

- Approximately 61% of African-Americans surveyed report currently subscribe to cable, a slight increase over the 59% that reported cable subscriptions in 2009

More findings from this research will be revealed at next week's Multicultural Media Forum on Wednesday March 16th at The Roosevelt Hotel in New York City which runs from 8am-1pm.  The event features a roster of research, media, and advertising executives who will address strategies for capturing and retaining audiences in multiplatform, multicultural America, and the important role of culturally relevant in-language content in serving the cross-platform needs of these audiences.

More information about the event is available at http://www.multiculturalmediaforum.com.  Registrations accepted online through Monday, March 14 and also on-site on Wednesday, March 16.

For more information about the State of Cable and Digital Media -- Multicultural Edition 2011 study, please visit http://www.horowitzassociates.com/socdmmulti11.html or call 914-834-5999.


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New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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