GlobalHue issues statement on its resignation of American Airlines account

(March 12, 2008) GlobalHue, the nation's largest multicultural advertising agency, has announced in a statement that it has resigned the American Airlines business, effective March 12, 2008.

The statement said that "the agency began working with American Airlines in 2000 and, one year later, kicked off the successful "Comfort Zone" campaign. Since that time, GlobalHue has launched other brand marketing initiatives, including the "We Know Why You Fly" brand campaign that evolved into a multimedia platform for American Airlines and has significantly expanded its brand awareness with African-American consumers."

The statement continued by saying "GlobalHue would like to thank American Airlines for the opportunity to work with them in targeting African Americans and wish them well as they continue to make a connection with this important customer."

As full-service communications agencies, GlobalHue Latino, GlobalHue Africanic, GlobalHue Asian Pacific Islander and GlobalHue Next, all provide market expertise to clients who want to reach African-American, Hispanic, Asian American, urban and youth consumers. GlobalHue has offices in New York, Detroit and Los Angeles. Among its current clients are Verizon, Chrysler LLC, Chrysler Financial, Wal-Mart, Bermuda Department of Tourism, U.S. Census Bureau, U.S. Navy and its latest win, Abbott Laboratories. For more information, visit www.globalhue.com.


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