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data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Get quick access to key
Click here to go to African-American Census Bureau
© 2006 by
Target Market News Inc.
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The premiere of
'Black. White.' pulls in record ratings for FX Network
(March 13, 2006) The March 8 premiere of “Black. White.,” FX Network’s new
reality series featuring two middle-class families -– one black, one white
-- switching racial identities with the help of Hollywood makeup experts,
yielded record ratings numbers.
The series premiere was cable television's number one program with 4
million total viewers and 2.8 million in the coveted adults 18-49 demo.
In the head to head competition, “Black. White.” topped the season finale
of Bravo's “Project Runway,” which delivered 3.4 million total viewers and
2.4 million adults 18-49, the largest audience in Bravo history.
The premiere also ranked as the number one series premiere (new or
returning) on cable TV for the 2005-2006 season, “Black. White.” ties
MTV’s “The Osbournes” as the highest-rated unscripted series premiere ever
on cable in adults 18-49. With 4 million in overall viewership it was
second only to the premiere of E!’s “The Anna Nicole Show” in 2002.
“Black. White.” examines race with an extraordinary approach by putting
new faces on an African-American family, the Sparks, and Caucasian family,
the Wurgels. Through the transformative power of make-up by Academy Award®
nominated make-up effects artist Keith VanderLaan (The Passion of the
Christ), the Wurgels become black and the Sparks become white, which
challenges their beliefs and core values in ways they could have never
imagined. The make-up process for each family member took 3 to 5 hours for
every day of transformation.
In addition to the pressure of their newly assumed race, the Sparks of
Atlanta (Brian, Renee and their son Nick) and Wurgel family of Santa
Monica (Bruno, Carmen and their daughter Rose) shared a home in Tarzana,
California for the duration of the six-week production, which wrapped last
“Black. White.” was developed by documentary filmmaker R.J. Cutler who
serves as Executive Producer along with rapper-actor Ice Cube and Matt
Alvarez. The show is produced by FX Networks, Actual Reality Pictures and
New episodes of “Black. White.” will air Wednesdays at 10 p.m. through
Go to Target Market News
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'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
Story and statistics
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