Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
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Janet Rolle named EVP and Chief Marketing Officer for CNN Worldwide (March
11, 2011) Janet Rolle, who has led marketing strategy and execution for
leading media brands at BET, MTV Networks and HBO, will join CNN
Worldwide as executive vice president and chief marketing officer, it
was announced today by Jim Walton, president of CNN Worldwide. Rolle,
who will report directly to Walton, will be based in New York.
Rolle is joining CNN from BET Networks, where as executive vice
president and chief marketing officer she led brand strategy and
marketing efforts, including on-air promotions, off-channel and digital
marketing, affiliate and trade marketing. She directed a redesign of
the BET network on air, and comprehensive, multi-platform marketing
campaigns for the brand's signature successes, including BET's
history-making scripted series THE GAME, The BET Honors and the BET
Awards, for which BET received multiple Promax/BDA Awards. Advertising
Age magazine named her one of "10 Who Made Their Mark" in 2010 for her
noteworthy brand development work at BET.
"Janet has a deep understanding of and experience with brands that have
profound relevance and resonance for consumers," said Walton. "She
understands the power and potential of branding for multiple platforms,
and she brings a fresh perspective to our continuing conversation with
our audience. I look forward to her contributions on behalf of CNN."
"I am absolutely thrilled to be joining the stellar CNN team at this
important time in the evolution of this venerable and venerated brand,"
said Rolle. "I hope that my contributions will lead us to even greater
success, as we embrace the challenges and opportunities to serve our
vast audiences around the world with news and information relevant to
their lives that will meaningfully shape their perceptions of our
Before joining BET Networks, Rolle worked at AOL as Vice President and
General Manger of AOL Black Voices and AOL Women's and Lifestyle
Programming from 2005-2007. In this role, she oversaw editorial
programming for AOL Black Voices and the 10 websites in the lifestyle
From 2000-2005, Rolle worked at MTV Networks as the vice president of
programming enterprises and business development for VH1 and CMT. She
began her business career at HBO, where she spent nearly 10 years,
eventually rising to Director of Marketing and New Media for HBO Home
Rolle earned her MBA from Columbia University Graduate School of
Business, where she was the President of the Black Business Students
Association. She received her undergraduate degree in Fine Arts from the
State University of New York at Purchase. She serves on the Board of
Directors of the American Foundation for the University of the West
Indies and on the Nominating Committee for the Board of Directors of the
United States Tennis Association.
CNN Worldwide, a division of Turner Broadcasting System, Inc., a Time
Warner Company, is the most trusted source for news and information. Its
reach extends to nine cable and satellite television networks; one
private place-based network; two radio networks; wireless devices around
the world; CNN Digital Network, the No. 1 network of news Web sites in
the United States; CNN Newsource, the world's most
extensively-syndicated news service; and strategic international
partnerships within both television and the digital media.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...