Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
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Black newspapers criticize NAACP for being excluded in Image Awards
By Ayana Jones
The Philadelphia Tribune (March
10, 2011) The NAACP has been criticized for not including Black
newspapers in a recent advertising campaign.
The NAACP inserted its 42nd NAACP Image Awards Magazine in the
Philadelphia Daily News, however the advertisement was not included in
The Philadelphia Tribune and other markets (Los Angeles, Atlanta, Texas,
New York, New Jersey and Chicago).
The magazine insert serves to highlight the Image Awards and the
"In (Thursday's) Philadelphia Daily News, the 42nd NAACP Awards Magazine
was inserted and not one copy was inserted in the Philadelphia Tribune,
America's oldest and America's largest daily newspaper serving the
African-American community," said Robert W. Bogle, president and CEO of
"This action is an insult to the men and women who work at the
Philadelphia Tribune and should be an insult to Black Americans in this
country. The very right of full inclusion and participation of African
Americans has been denied by the organization that purports that African
Americans should be fairly included in all aspects of American life."
The National Newspapers Publishers Association, which represents more
than 200 members of the Black press, is conducting an investigation to
determine whether the practice has happened in other markets. Members
have been asked to monitor whether the general publications in their
areas are carrying the NAACP Image magazine.
"We are quite dismayed and disappointed that the NAACP has, it appears,
blatantly overlooked the value of the Black press in slighting and
disrespecting the Philadelphia Tribune and when you disrespect one of
our papers, you disrespect all of our papers," said NNPA Chairman Danny
Bakewell says the Black Press has continuously supported the NAACP.
"Whenever they have a need the Black press carries their message without
question or qualification because we believe in the mission, and it
seems as though, from this action, that the NAACP, under Mr. Jealous, is
losing their way and that troubles me greatly," he said.
"You have to ask the question of who are they trying to get to watch the
Image awards. It is a Black program. It is without question a quality
program, and is it something that they are trying to get White people to
watch, taking for granted that Black people will watch it?" said
Bakewell, who publishes the Los Angeles Sentinel.
The Los Angeles Sentinel, which is the city's oldest and largest Black
newspaper, did not carry the insert either.
"This is not the first time that something like this has happened. We
would expect that the NAACP would without any hesitation ensure that the
Black press is the primary vehicle for communicating its message about
the Image Awards or any other issues that come up," Bakewell said.
NAACP officials could not be reached for comment by the Tribune's
deadline. "At the end of the day this is not just about communication,
this is about economics. The fact that they are buying the message from
the White papers and they want us to convey the message free in Black
papers is insult to injury," Bakewell added.
"We have supported them and we will continue to support them in the
future but this has got to stop. We want a full explanation and a
declaration of what the NAACP's actions will be towards Black newspapers
in the future."
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...