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Black
Cable TV Ratings for Week of March 1 - 7
In a week of less cable viewing, TBS attracts its usual loyal audience (March
10, 2010) The Top 25 list of favorite cable TV shows in black households
had a significant drop for the first week of March, as the usual lineup
faced competition from The Oscars on broadcast TV. TBS, which returned
to its regular schedule of Tyler Perry comedies, took the top four spots
on the chart.
As usual, TBS was the most watched cable network in black households,
with 10.3 million watching six of its shows. Nickelodeon followed with
an total audience of 4.0 million for five programs. USA claimed just 2.1
million for two shows.
The total number of viewers for the Top 25 list, as rated by Nielsen,
was down 17 percent from the previous week to 25.3 million.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA
Share | Viewers 2+
1
HOUSE OF
PAYNE
TBS
10.3
14.9
2,198
2
HOUSE OF
PAYNE
TBS
10.0
14.7
2,163
3
MEET THE
BROWNS
TBS
8.6
12.3
1,847
4
MEET THE
BROWNS
TBS
7.8
11.3
1,655
5
NBA
BASKETBALL
TNT
6.5
9.8
1,254
6
MEET THE
BROWNS
TBS
6.5
9.6
1,367
7
WWE
ENTERTAINMENT
USA
6.2
9.2
1,172
8
WWE
ENTERTAINMENT
USA
5.4
7.8
1,022
9
MEET THE
BROWNS
TBS
5.2
7.8
1,096
10
BAD GIRLS
CLUB
OXYGEN
4.8
7.0
865
11
ICARLY
NICK
4.3
7.1
967
12
NBA REG.
SEASON FRI
ESPN
4.1
6.6
677
13
NBA REG.
SEASON SUN
ESPN
4.0
5.7
759
14
BIG TIME
RUSH
NICK
3.9
6.3
818
15
SOUTHLAND
TNT
3.7
5.4
603
16
THE FAMILY
CREWS
BET
3.6
5.7
627
17
THE FIRST
48
A&E
3.6
5.4
660
18
EVERYBODY
HATES CHRIS
NICK\
3.6
5.6
814
19
EVERYBODY
HATES CHRIS
NICK
3.6
5.3
674
20
NBA REG
SEASON SUN
ESPN
3.5
5.8
622
21
BET MOVIE
OF THE WEEK
BET
3.5
5.7
783
22
NBA
PRE-GAME SHOW
TNT
3.5
5.7
650
23
EVERYBODY
HATES CHRIS
NICK
3.5
5.4
777
24
BET MOVIE
OF THE WEEK
BET
3.4
4.9
550
25
STARSTRUCK
DISNEY
3.3
4.6
717
Source: Nielsen Media
Research. Ranked by share of audience watching. Based on live and same
day viewing. Number of viewers shown in thousands (1,000 = 1 million).
Representing more than 13.45 million television households in the U.S.,
the African-American television audience is the largest minority segment
in Nielsen's measurement samples. All times eastern.
15th
Annual Edition 'Buying Power of Black America' report
breaks down billions in expenditures (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...
Story continued...
(January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...
