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Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation"s top experts on Black consumer marketing, including:

Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black Cable TV Ratings for Week of March 1 - 7
In a week of less cable viewing, TBS attracts its usual loyal audience 

(March 10, 2010) The Top 25 list of favorite cable TV shows in black households had a significant drop for the first week of March, as the usual lineup faced competition from The Oscars on broadcast TV. TBS, which returned to its regular schedule of Tyler Perry comedies, took the top four spots on the chart.

As usual, TBS was the most watched cable network in black households, with 10.3 million watching six of its shows. Nickelodeon followed with an total audience of 4.0 million for five programs. USA claimed just 2.1 million for two shows.

The total number of viewers for the Top 25 list, as rated by Nielsen, was down 17 percent from the previous week to 25.3 million.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

HOUSE OF PAYNE

TBS

10.3

14.9

2,198

2

HOUSE OF PAYNE

TBS

10.0

14.7

2,163

3

MEET THE BROWNS

TBS

8.6

12.3

1,847

4

MEET THE BROWNS

TBS

7.8

11.3

1,655

5

NBA BASKETBALL

TNT

6.5

9.8

1,254

6

MEET THE BROWNS

TBS

6.5

9.6

1,367

7

WWE ENTERTAINMENT

USA

6.2

9.2

1,172

8

WWE ENTERTAINMENT

USA

5.4

7.8

1,022

9

MEET THE BROWNS

TBS

5.2

7.8

1,096

10

BAD GIRLS CLUB

OXYGEN

4.8

7.0

865

11

ICARLY

NICK

4.3

7.1

967

12

NBA REG. SEASON FRI

ESPN

4.1

6.6

677

13

NBA REG. SEASON SUN

ESPN

4.0

5.7

759

14

BIG TIME RUSH

NICK

3.9

6.3

818

15

SOUTHLAND

TNT

3.7

5.4

603

16

THE FAMILY CREWS

BET

3.6

5.7

627

17

THE FIRST 48

A&E

3.6

5.4

660

18

EVERYBODY HATES CHRIS

NICK\

3.6

5.6

814

19

EVERYBODY HATES CHRIS

NICK

3.6

5.3

674

20

NBA REG SEASON SUN

ESPN

3.5

5.8

622

21

BET MOVIE OF THE WEEK

BET

3.5

5.7

783

22

NBA PRE-GAME SHOW

TNT

3.5

5.7

650

23

EVERYBODY HATES CHRIS

NICK

3.5

5.4

777

24

BET MOVIE OF THE WEEK

BET

3.4

4.9

550

25

STARSTRUCK

DISNEY

3.3

4.6

717

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart


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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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