HOME | STATS | PUBLICATIONSREGISTER | ADVERTISE  | CONTACT US | SEARCH


 Register Here 
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via
e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media


 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
______________________
Q
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
(c) 2011 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com

Black Cable TV Ratings for Week of Feb. 28 - Mar. 6
VH1 posts a strong showing on the Top 25 cable chart; BET is week's No.1 network

(March 9, 2011) VH1 went from nowhere-to-be-found on the Top 25 cable shows in black homes, to third most watched network for the first week of March. While viewers were faithful to their BET favorites, "Basketball Wives" and "Love and Hip Hop" landed VH1 in the week's top five.

BET was the week's most watched cable channel in black households, with 8.9 million tuning in five of its shows on the chart. TBS followed with 6.9 for five of its programs. VH1 was third with 5.5 million for four shows.

Nielsen data shows that the total watching the Top 25 was 32.2 million, for a gain of six percent more than the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+
 

1

THE GAME

BET

16.7

22.8

3,514

2

LETS STAY TOGETHER

BET

11.2

15.9

2,305

3

BASKETBALL WIVES 2

VH1

9.8

13.5

1,872

4

LOVE AND HIP HOP

VH1

7.8

10.6

1,573

5

NBA BASKETBALL

TNT

7.1

10.3

1,364

6

THE GAME

BET

6.8

9.3

1,285

7

WWE ENTERTAINMENT

USA

6.4

9.2

1,302

8

NBA REGULAR SEASON    

ESPN

6.3

10.0

1,196

9

NBA REGULAR SEASON   

ESPN

5.8

8.1

1,093

10

WWE ENTERTAINMENT

USA

5.8

8.2

1,253

11

HOUSE OF PAYNE

TBS

5.8

8.5

1,226

12

HOUSE OF PAYNE

TBS

5.7

8.2

1,219

13

MEET THE BROWNS

TBS

5.6

8.3

1,156

14

BEVERLY HILLS FAB TRAILER

VH1

5.5

7.6

1,065

15

ARE WE THERE YET

TBS

5.4

7.8

1,272

16

JERSEY SHORE 2B

MTV

5.4

7.8

910

17

NBA REGULAR SEASON    

ESPN

5.2

7.6

902

18

BASKETBALL WIVES 2

VH1

5.1

6.9

1,032

19

ARE WE THERE YET

TBS

4.9

7.0

1,152

20

MEET THE BROWNS

TBS

4.8

7.4

948

21

SHAKE IT UP

DISNEY

4.8

6.6

953

22

FAMILY CREWS 2, THE

BET

4.6

6.4

953

23

GOOD LUCK CHARLIE

DISNEY

4.5

6.2

983

24

NBA REGULAR SEASON    

ESPN

4.3

7.2

794

25

THE GAME

BET

4.2

7.0

908

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.


Go to Target Market News homepage

RECENT STORIES
Black TV Ratings for Week of Feb. 28 - March 6 NAACP Image Awards drops a half million black viewers from last year

Comcast names Burrell Communications African-American agency of record

Herb Kemp, veteran advertising and marketing executive, dies at 69

Time Warner launches 'Born to Shine' talk show, marketing campaign

Cable's GMC and ABFF offer Faith and Family Screenplay Competition

Constance C.R. White named Editor-in-Chief of Essence magazine

Black Cable TV Ratings for Week of Feb. 21 - 27 BET regains the No.1 spot on the Top 25 cable chart with 'The Game'

Jeff Palmer, veteran marketing executive and CMO of Motel 6, dies at 63

Black TV Ratings for Week of February 21 - 27 Black audience for the Oscars dropped to nearly half of last year's viewers

Global Advertising Strategies agency names Ola Kudu its Creative Director

Click here for more recent news stories and our news archive

 


 ORDER TODAY!
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

Story continued...






_________________________________________________________________________________________