Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Jennings named VP, Global Director for Liquid Soul Media agency (March
9, 2011) Liquid Soul Media, the Atlanta-based, award-winning lifestyle
marketing agency, has hired Tracey Jennings as Vice President, Global
Director. She will oversee the agency's account management department
and lead organizational growth initiatives.
Jennings joins the company with over a decade of core competency
experience, having served as Account Director for GlobalHue, where she
spearheaded groundbreaking brand integration campaigns for Walmart.
Prior to this appointment she was Group Director for the Matlock
Advertising agency where she successfully led brand and creative
strategy for BMW, MINI, Publix and Georgia-Pacific.
"We are thrilled to have Tracey's experience and fresh thinking as part
of our team," said LSM CEO and Principal Tirrell D. Whittley. "She adds
a layer of Account Management leadership that is critical as we continue
to grow our diverse client roster."
Before entering the marketing/advertising arena, Jennings worked at Ford
Motor Company in Dearborn, Michigan as a Purchasing Buyer responsible
for multi-million dollar production and non-production sourcing for
Ford, Lincoln-Mercury, Volvo, Jaguar, Land Rover, Mazda and Ford Credit.
While still at Ford she started an event planning company and managed
promotions for Crest, Mobil, Seagram, and Alize. Additional experience
includes Strategic Sourcing Manager, AAA of Michigan.
Jennings is a native of Fort Walton Beach, Florida. She earned a BS and
MBA in Marketing from Florida A&M University in Tallahassee, Florida.
She also holds a Project Management Certification and a Six Sigma Green
Founded in 2001, Liquid Soul Media was recently named the Multicultural
Agency of Record for NBC Universal Television. The firm has crafted
marketing and publicity campaigns for CNN, Disney Animation, Fox
Searchlight, Sony Pictures Entertainment, TBS/TNT and Verizon Wireless.
LSM also handles a full slate of films for Warner Bros. Pictures,
including the final chapters of the iconic franchise "Harry Potter and
the Deathly Hallows, Parts 1 and 2."
Since the beginning of March 2011, the agency has launched unique
targeted marketing campaigns for Universal Pictures' ‘The Adjustment
Bureau," Animal Planet's "Taking on Tyson," and NBC Television's
"Celebrity Apprentice," "America's Next Great Restaurant" and the return
of the critically acclaimed serial "The Event."
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...