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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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Tracey Jennings named VP, Global Director for Liquid Soul Media agency

(March 9, 2011) Liquid Soul Media, the Atlanta-based,  award-winning lifestyle marketing agency, has hired Tracey Jennings as Vice President, Global Director. She will oversee the agency's account management department and lead organizational growth initiatives.

Jennings joins the company with over a decade of core competency experience, having served as Account Director for GlobalHue, where she spearheaded groundbreaking brand integration campaigns for Walmart. Prior to this appointment she was Group Director for the Matlock Advertising agency where she successfully led brand and creative strategy for BMW, MINI, Publix and Georgia-Pacific.

"We are thrilled to have Tracey's experience and fresh thinking as part of our team," said LSM CEO and Principal Tirrell D. Whittley. "She adds a layer of Account Management leadership that is critical as we continue to grow our diverse client roster."

Before entering the marketing/advertising arena, Jennings worked at Ford Motor Company in Dearborn, Michigan as a Purchasing Buyer responsible for multi-million dollar production and non-production sourcing for Ford, Lincoln-Mercury, Volvo, Jaguar, Land Rover, Mazda and Ford Credit. While still at Ford she started an event planning company and managed promotions for Crest, Mobil, Seagram, and Alize. Additional experience includes Strategic Sourcing Manager, AAA of Michigan.

Jennings is a native of Fort Walton Beach, Florida. She earned a BS and MBA in Marketing from Florida A&M University in Tallahassee, Florida. She also holds a Project Management Certification and a Six Sigma Green Belt.

Founded in 2001, Liquid Soul Media was recently named the Multicultural Agency of Record for NBC Universal Television.  The firm has crafted marketing and publicity campaigns for CNN, Disney Animation, Fox Searchlight, Sony Pictures Entertainment, TBS/TNT and Verizon Wireless.  LSM also handles a full slate of films for Warner Bros. Pictures, including the final chapters of the iconic franchise  "Harry Potter and the Deathly Hallows, Parts 1 and 2."

Since the beginning of March 2011, the agency has launched unique targeted marketing campaigns for Universal Pictures' ‘The Adjustment Bureau," Animal Planet's "Taking on Tyson," and NBC Television's "Celebrity Apprentice," "America's Next Great Restaurant" and the return of the critically acclaimed serial "The Event."


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New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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