Black TV Ratings for Week of March 1 - 7
Black nominees, winners at The Oscars deliver all-time high audience for ABC

(March 10, 2010) With anticipation that the film, "Precious" might deliver multiple African-American winners at this year's Academy Awards, black households watched Hollywood's biggest night in record numbers. More than four million black viewers tuned in to the special, topping last year's audience of 3.0 million and taking the No.1 spot on the week's most watched program. ABC network's Red Carpet pre-awards coverage pulled in 2.6 million viewers for the No.2 position on the Top 25. African-Americans were 10.3 percent of the total audience of 41.7 million for the Oscars. "Precious" walked away with two awards including best supporting actress for Mo'Nique.

The record-setting viewership wasn't enough for ABC to overtake CBS as the week's most watched TV network in black homes. CBS notched 14.2 million viewers for nine of its chart making shows. ABC posted 13.4 million for six of its entries. Fox came in third with 10.4 million for six shows.

The total number of viewers watching the Top 25 most popular shows in black homes, according to Nielsen, was 40.1 million. That represents an increase of 22.5 percent over the previous week's total of 32 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | No. of AA Viewers 2+
 

1	ACADEMY AWARDS	ABC	20.9	4,317
2	OSCAR'S RED CARPET 2010	ABC	13.9	2,687
3	AMERICAN IDOL-TUESDAY	FOX	12.8	2,491
4	AMERICAN IDOL-WEDNESDAY	FOX	12.6	2,439
5	AMERICAN IDOL THU SP-3/4	FOX	10.1	2,011
6	BARBARA WALTERS SP-3/7	ABC	10.1	1,873
7	THE GOOD WIFE	CBS	9.7	1,812
8	NCIS: LOS ANGELES	CBS	9.2	1,732
9	NCIS	CBS	8.4	1,594
10	CSI: NY	CBS	8.4	1,468
11	THE MENTALIST	CBS	8.2	1,470
12	CSI: MIAMI	CBS	8.2	1,418
13	GREY'S ANATOMY-THU 9PM	ABC	8.2	1,442
14	CSI	CBS	8.2	1,559
15	CRIMINAL MINDS	CBS	7.2	1,312
16	PRIVATE PRACTICE	ABC	7.0	1,162
17	24	FOX	6.5	1,280
18	LAW & ORDER:SVU-WED 9PM	NBC	6.3	1,080
19	AMW: AMERICA FIGHTS BACK	FOX	6.0	1,196
20	THE BACHELOR	ABC	5.9	1,043
21	MEDIUM	CBS	5.7	1,004
22	LAW & ORDER:SVU-SAT	NBC	5.6	923
23	TWO AND A HALF MEN	CBS	5.6	926
24	20/20-FRI	ABC	5.4	918
25	COPS 2	FOX	5.4	1,016

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart


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(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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