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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation"s top experts on Black consumer marketing, including:

Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Target Market News Inc.

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Black TV Ratings for Week of March 1 - 7
Black nominees, winners at The Oscars deliver all-time high audience for ABC

(March 10, 2010) With anticipation that the film, "Precious" might deliver multiple African-American winners at this year's Academy Awards, black households watched Hollywood's biggest night in record numbers. More than four million black viewers tuned in to the special, topping last year's audience of 3.0 million and taking the No.1 spot on the week's most watched program. ABC network's Red Carpet pre-awards coverage pulled in 2.6 million viewers for the No.2 position on the Top 25. African-Americans were 10.3 percent of the total audience of 41.7 million for the Oscars. "Precious" walked away with two awards including best supporting actress for Mo'Nique.

The record-setting viewership wasn't enough for ABC to overtake CBS as the week's most watched TV network in black homes. CBS notched 14.2 million viewers for nine of its chart making shows. ABC posted 13.4 million for six of its entries. Fox came in third with 10.4 million for six shows.

The total number of viewers watching the Top 25 most popular shows in black homes, according to Nielsen, was 40.1 million. That represents an increase of 22.5 percent over the previous week's total of 32 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | No. of AA Viewers 2+
 

1

ACADEMY AWARDS

ABC

20.9

4,317

2

OSCAR'S RED CARPET 2010

ABC

13.9

2,687

3

AMERICAN IDOL-TUESDAY

FOX

12.8

2,491

4

AMERICAN IDOL-WEDNESDAY

FOX

12.6

2,439

5

AMERICAN IDOL THU SP-3/4

FOX

10.1

2,011

6

BARBARA WALTERS SP-3/7

ABC

10.1

1,873

7

THE GOOD WIFE

CBS

9.7

1,812

8

NCIS: LOS ANGELES

CBS

9.2

1,732

9

NCIS

CBS

8.4

1,594

10

CSI: NY

CBS

8.4

1,468

11

THE MENTALIST

CBS

8.2

1,470

12

CSI: MIAMI

CBS

8.2

1,418

13

GREY'S ANATOMY-THU 9PM

ABC

8.2

1,442

14

CSI

CBS

8.2

1,559

15

CRIMINAL MINDS

CBS

7.2

1,312

16

PRIVATE PRACTICE

ABC

7.0

1,162

17

24

FOX

6.5

1,280

18

LAW & ORDER:SVU-WED 9PM

NBC

6.3

1,080

19

AMW: AMERICA FIGHTS BACK

FOX

6.0

1,196

20

THE BACHELOR

ABC

5.9

1,043

21

MEDIUM

CBS

5.7

1,004

22

LAW & ORDER:SVU-SAT

NBC

5.6

923

23

TWO AND A HALF MEN

CBS

5.6

926

24

20/20-FRI

ABC

5.4

918

25

COPS 2

FOX

5.4

1,016

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart


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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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