2007 by Target Market News Inc. All rights reserved
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launches exclusive survey for wealthy black consumers
10, 2008) Diversity Affluence, LLC. (diversityaffluence.com), the nation's
foremost marketing consultancy for innovative outreach to prominent ethnic
consumers, announces its exclusive online survey of affluent
African-American men and women (25-44). The survey, sponsored by UPTOWN
magazine (uptownlife.net) and available through Diversity Affluence's
website, is a rare opportunity for successful African-Americans - with
individual annual incomes between $75,000 and $150,000 - to register their
thoughts about luxury brands and other forms of marketing.
To qualify to participate you must live in Atlanta, D.C., Chicago and the
New York metro area. Log on to
www.diversityaffluence.com to sign up.
“These consumers are the Royaltons™ of the marketplace: professionals with
enormous purchasing power (more than $29.8 billion), who have the ability
to transform a luxury brand's status within highly important communities.
The intelligence we gather from these individuals - our survey represents
a sincere opportunity to communicate with Royaltons™ - will enable luxury
purveyors to more effectively reach some of the most influential
constitutents in today's marketplace," says Andrea Hoffman, President and
CEO of Diversity Affluence, LLC. "Along with UPTOWN magazine, this survey
marks an ongoing effort on our part to provide Royaltons™ with a forum
that elicits helpful feedback and interactive discussion.”
The Most Relevant Information: A Survey with Credibility
Luxury brands covet information about wealthy African-Americans who play
an integral role in the popularization of specific products. "We launched
this survey precisely because African-Americans deserve an opportunity to
have a sustained conversation with the companies they support. Diversity
Affluence recognizes this need and continues to be a leader in promoting
Royaltons™ as a worthy - and wealthy - part of any marketing campaign,"
states Leonard E. Burnett, Co-founder of UPTOWN Magazine.
UPTOWN magazine affords luxury purveyors the broadest access to a
radically distinctive male and female consumer—the Affluent African
American (AAA). As the only publication of its kind, UPTOWN magazine and
the UPTOWN 360 Experience provide marketers with traditional and
innovative ways to reach our audience of influencers at home, work, play,
online, and in print. UPTOWN celebrates the luxury lifestyle of
professional and influential urban consumers by creating a national
magazine with city specific editions in New York, Chicago, Atlanta, and
Diversity Affluence™ is a marketing communications and business
development consultancy that specializes in delivering consumer insights
on Royaltons™. The firm uses traditional and unconventional approaches to
advise marketers, the media, agencies, and entrepreneurs on how to reach
Royaltons™ online and offline. These consultants help clients identify new
revenue streams, implement profitable business initiatives, and create or
improve customer loyalty programs, marketing strategies and tactics.
Diversity Affluence™ is a certified, woman-owned business.
Edition Now Available!
Latest Buying Power report shows spending up in major categories The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
According to the newest edition of "The Buying Power of Black America,"
there is growth in a number of major product categories despite that
slowdown in overall consumer purchases. Get the details by ordering your
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
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latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book clubs.
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