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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
______________________
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uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black TV Ratings for Week of Feb. 28 - March 6
NAACP Image Awards drops a half million black viewers from last year

(March 8, 2011) When Fox aired the 2010 NAACP Image Awards, the heavily promoted show gave "American Idol" a run for its money. The special attracted 1.9 million black viewers and finished third on the Top 25. This year the special still ranked among the top 10, but had just under 1.5 million watchers. Fewer dollars spent on marketing and a lack of lead-ins on a Friday night may have accounted for the difference.

CBS was the most watched TV network in the first week of March, with 13.9 million tuning 11 of its shows on the Top 25. Fox moved up from the previous week, with 10 million watching six of its shows. ABC was third among networks with 4.7 million for four of its shows.

The total number of viewers for the Top 25, as recorded by Nielsen, was 33.2 million, or two percent more than the previous week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

AMERICAN IDOL-THURS

FOX

11.7

6.5

2,435

2

AMERICAN IDOL-WED

FOX

10.8

5.9

2,207

3

AMERICAN IDOL TUE SP-3/1

FOX

9.0

4.8

1,799

4

CRIMINAL MINDS: SUSPECT

CBS

8.8

4.1

1,559

5

CRIMINAL MINDS

CBS

8.6

4.1

1,539

6

CSI: MIAMI

CBS

8.4

4.3

1,621

7

NCIS: LOS ANGELES

CBS

8.3

4.0

1,523

8

THE GOOD WIFE

CBS

7.5

3.4

1,271

9

42ND NAACP IMAGE AWARDS

FOX

7.4

3.9

1,478

10

NCIS

CBS

7.1

3.3

1,242

11

SECRET MILLIONAIRE

ABC

6.9

3.8

1,421

12

DESPERATE HOUSEWIVES

ABC

6.6

3.3

1,228

13

APPRENTICE 11

NBC

6.5

3.4

1,271

14

60 MINUTES

CBS

6.5

3.2

1,206

15

UNDERCOVER BOSS

CBS

6.5

3.4

1,278

16

CHICAGO CODE

FOX

6.4

3.3

1,259

17

20/20 SPECIAL EDITION-3/1

ABC

6.0

3.0

1,120

18

HARRY'S LAW

NBC

5.9

3.0

1,141

19

THE MENTALIST

CBS

5.6

2.5

953

20

LAW AND ORDER:SVU-SAT

NBC

5.5

2.6

975

21

HOUSE

FOX

5.5

2.7

1,026

22

BLUE BLOODS

CBS

5.4

2.4

890

23

LAW & ORDER:LA-SAT

NBC

5.3

2.5

956

24

NO ORDINARY FAMILY

ABC

5.1

2.6

991

25

CSI

CBS

5.1

2.4

891

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

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 ORDER TODAY!
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

Story continued...






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