Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation's top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
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BET planning for
the return of Ed Gordon in a news show and specials
Journal-isms (March 8, 2010) Ed Gordon, who came to national attention as the
anchor-host of news and interview shows on Black Entertainment
Television two decades ago, is returning to BET. Under the arrangement,
Gordon will do news specials and a regular show that is "in
development," Gordon told Journal-isms on Monday.
The Detroit native, now 49, joined BET in 1988 and is perhaps best known
for interviewing such celebrities as Nelson Mandela, Oprah Winfrey,
then-president Bill Clinton, a chastened Sen. Trent Lott, R-Miss., the
late Michael Jackson and R&B artist R. Kelly, who was then facing child
pornography charges of which Kelly was later acquitted.
In 1996, the mainstream media took notice when Gordon became the first
reporter to sit down with O.J. Simpson after the former football giant's
acquittal on double murder charges. After the hourlong interview, People
magazine included Gordon among "The 50 Most Beautiful People in the
The spotlight shifted when in 2002, BET bosses Robert L. Johnson and
Debra L. Lee canceled Gordon's long-running interview program "BET
Tonight With Ed Gordon," the reporters' roundtable show he hosted, "Lead
Story," and the public affairs show "Teen Summit," saying they were
money losers. Gordon protested publicly about the demise of "BET
However, times change. On Monday, Lee, who succeeded Johnson as CEO,
said in a statement that, "As BET celebrates its 30th anniversary, it
brings me great joy to welcome back one of America’s most prominent news
personalities. Ed has always remained part of the BET family and I am
sure viewers will share in our excitement to have him back."
His post-BET career has been uneven, with stints at MSNBC and CBS-TV's
"60 Minutes II," an acrimonious time hosting National Public Radio's
"News and Notes," and most recently, as the host of the syndicated "Our
World With Black Enterprise."
Of his most recent job, hosting "Our World With Black Enterprise,"
Gordon said, "I won't be able to continue with that. I was thrilled with
what we were able to do in three seasons. I wish more people had known
about that show."
Gordon said that viewers still come up to him and say, "We miss you on
BET" or, "I watch you on BET all the time."
Gordon told Journal-isms that his new show would encompass "everything
that's in the headlines, from hard news to pop culture," although
"everything under the umbrella of headlines, from the New York Times to
the 'Today' show to '60 Minutes,' has taken a turn toward pop culture."
But he said "serious issues will be covered and covered well."
Annual Edition 'Buying Power of Black America' report
breaks down billions in expenditures (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that