Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Kemp, veteran advertising and marketing executive, dies at 69 (March
8, 2011) Herb Kemp, one of the nation's leading pioneers of
multicultural marketing and advertising, has died at the age of 69 at
his home in Charleston, S.C. The cause of death was not known at press
Herb had more than 20 years of experience targeting the African-American
consumer market for some of America's largest Fortune 500 companies
including Burger King, General Motors, Kodak, the US Army, Denny's,
Texaco, Anheuser Busch, KFC, Seagram's, Toys "R" Us, Coors, Hardee's,
Ford Motors, AARP, 7UP, Alberto Culver, and AT&T.
For eight years Kemp served as President of the UniWorld Group, Inc. and
11 years as Executive Vice President at the Chisholm-Mingo Group, Inc.--
two of the largest and most respected minority-owned-and-operated
advertising agencies targeting the African-American market.
His advertising agency experience also includes senior level management
positions at J. Walter Thompson, and Ogilvy & Mather. Prior to
transitioning to the agency business, he held executive client-side
brand-management positions at Pfizer, General Foods, and Chesebrough-Ponds.
Kemp founded What's Black about It?, a Westport, Connecticut-based
marketing and advertising consultancy dedicated to providing the
cultural insights and strategic planning tools essential to building
businesses targeting African-American consumers.
Herb is a co-author with Pepper Miller of the book, What's Black About
It? published in 2005. The title is now in its second printing.
Kemp is survived by his wife Delores, son Herbert Kemp III and daughter
Courtney Kemp Agboh.
Services will be held in his home town of Buffalo, New York at St.
John's Baptist, 164 Goodell St. on Tuesday March 15th. The wake will be
held 11 - Noon, followed by the funeral from Noon - 1 PM. In lieu of
flowers, donations can be sent to
Charleston Courting Kids, Charleston Tennis Center, 19 Farmfield
Avenue, Charleston, SC 29407.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...