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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Herb Kemp, veteran advertising and marketing executive, dies at 69

(March 8, 2011) Herb Kemp, one of the nation's leading pioneers of multicultural marketing and advertising, has died at the age of 69 at his home in Charleston, S.C. The cause of death was not known at press time.

Herb had more than 20 years of experience targeting the African-American consumer market for some of America's largest Fortune 500 companies including Burger King, General Motors, Kodak, the US Army, Denny's, Texaco, Anheuser Busch, KFC, Seagram's, Toys "R" Us, Coors, Hardee's, Ford Motors, AARP, 7UP, Alberto Culver, and AT&T.

For eight years Kemp served as President of the UniWorld Group, Inc. and 11 years as Executive Vice President at the Chisholm-Mingo Group, Inc.-- two of the largest and most respected minority-owned-and-operated advertising agencies targeting the African-American market.

His advertising agency experience also includes senior level management positions at J. Walter Thompson, and Ogilvy & Mather. Prior to transitioning to the agency business, he held executive client-side brand-management positions at Pfizer, General Foods, and Chesebrough-Ponds.

Kemp founded What's Black about It?, a Westport, Connecticut-based marketing and advertising consultancy dedicated to providing the cultural insights and strategic planning tools essential to building businesses targeting African-American consumers.

Herb is a co-author with Pepper Miller of the book, What's Black About It?  published in 2005. The title is now in its second printing.

Kemp is survived by his wife Delores, son Herbert Kemp III and daughter Courtney Kemp Agboh.

Services will be held in his home town of Buffalo, New York at St. John's Baptist, 164 Goodell St.  on Tuesday March 15th. The wake will be held 11 - Noon, followed by the funeral from Noon - 1 PM. In lieu of flowers, donations can be sent to Charleston Courting Kids, Charleston Tennis Center, 19 Farmfield Avenue, Charleston, SC 29407.

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Click here for more recent news stories and our news archive


New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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