Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Comcast names Burrell Communications African-American agency of record
8, 2011) Comcast today announced it has selected Burrell Communications
as its agency of record for its African-American consumer market
advertising. The Chicago-based agency will provide advertising and media
services to help Comcast reach African-American consumers, and also
support Comcast’s digital and social media efforts.
"Burrell has a strong track record of creating award-winning campaigns
that produce results which made them very attractive to us during our
agency search,” said Dave Watson, Chief Operating Officer, Comcast
Cable. “We are excited to be working with Burrell on our outreach to
African-American consumers and on communicating our innovative products
and services to this very important audience.”
“As we celebrate our 40th anniversary, we are thrilled to be joining the
Comcast team,” said Fay Ferguson, co-CEO of Burrell Communications. “We
look forward to a long and productive partnership, which strengthens the
Comcast brand and builds business among our consumers."
Since its inception nearly 50 years ago, Comcast has had a longstanding
commitment to diversity and focuses its efforts on four key areas:
attracting and retaining a multicultural workforce; developing a diverse
supplier group; pledging significant community investments; and offering
a wide selection of multicultural programming.
Comcast Corporation is one of the nation's leading providers of
entertainment, information and communications products and services.
Comcast is principally involved in the operation of cable systems
through Comcast Cable and in the development, production and
distribution of entertainment, news, sports and other content for global
audiences through NBCUniversal. Comcast Cable is one of the nation's
largest video, high-speed Internet and phone providers to residential
and business customers. Comcast is the majority owner and manager of
NBCUniversal, which owns and operates entertainment and news cable
networks, the NBC and Telemundo broadcast networks, local television
station groups, television production operations, a major motion picture
company and theme parks.
Burrell Communications is a full-service marketing communications
company with offices in Chicago, Atlanta and Los Angeles. Now in its
40th year, Burrell is a leader in understanding and motivating consumer
behavior in the African-American and Yurban® markets. The agency's
client roster includes: McDonald's, Procter & Gamble, Toyota, General
Mills, American Airlines, Illinois Lottery, Walt Disney World Resorts,
Eli Lilly and Supervalu. For more information, visit
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...