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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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Comcast names Burrell Communications African-American agency of record

(March 8, 2011) Comcast today announced it has selected Burrell Communications as its agency of record for its African-American consumer market advertising. The Chicago-based agency will provide advertising and media services to help Comcast reach African-American consumers, and also support Comcast’s digital and social media efforts.

"Burrell has a strong track record of creating award-winning campaigns that produce results which made them very attractive to us during our agency search,” said Dave Watson, Chief Operating Officer, Comcast Cable. “We are excited to be working with Burrell on our outreach to African-American consumers and on communicating our innovative products and services to this very important audience.”

“As we celebrate our 40th anniversary, we are thrilled to be joining the Comcast team,” said Fay Ferguson, co-CEO of Burrell Communications. “We look forward to a long and productive partnership, which strengthens the Comcast brand and builds business among our consumers."

Since its inception nearly 50 years ago, Comcast has had a longstanding commitment to diversity and focuses its efforts on four key areas: attracting and retaining a multicultural workforce; developing a diverse supplier group; pledging significant community investments; and offering a wide selection of multicultural programming.

Comcast Corporation is one of the nation's leading providers of entertainment, information and communications products and services. Comcast is principally involved in the operation of cable systems through Comcast Cable and in the development, production and distribution of entertainment, news, sports and other content for global audiences through NBCUniversal. Comcast Cable is one of the nation's largest video, high-speed Internet and phone providers to residential and business customers. Comcast is the majority owner and manager of NBCUniversal, which owns and operates entertainment and news cable networks, the NBC and Telemundo broadcast networks, local television station groups, television production operations, a major motion picture company and theme parks.

Burrell Communications is a full-service marketing communications company with offices in Chicago, Atlanta and Los Angeles. Now in its 40th year, Burrell is a leader in understanding and motivating consumer behavior in the African-American and Yurban® markets. The agency's client roster includes: McDonald's, Procter & Gamble, Toyota, General Mills, American Airlines, Illinois Lottery, Walt Disney World Resorts, Eli Lilly and Supervalu. For more information, visit http://www.burrell.com.


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New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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