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Survey: Blacks'
sleep patterns significantly different from other ethnic groups
They're more likely to watch TV, engage in religious practice (March 8, 2010) The 2010 Sleep in America poll released today by the National Sleep Foundation (NSF) reveals significant differences in the sleep habits and attitudes of Asians, Blacks/African-Americans, Hispanics and Whites. It is the first poll to examine sleep among these four ethnic groups. NSF's Sleep in America poll found that more than three-fourths of respondents from each ethnic group agree that poor sleep is associated with health problems (76-83%). These new findings echo lessons learned by former President Bill Clinton who recently admitted that he has adopted a new lifestyle regimen to sleep seven or more hours on the advice of his doctors. The poll also shows that all groups report disturbingly similar experiences missing work or family functions because they were too sleepy (19-24%). Among married people or couples living together, all ethnic groups report being too tired for sex frequently (21- 26% of the time). "As the leading voice of sleep health, we are committed to better understanding people's sleep needs," says David Cloud, CEO of the National Sleep Foundation. "By exploring ethnic and family sleep practices we have gained new insight into why we sleep the way we do." Blacks/African-Americans report the busiest bedtime routines. Blacks/African-Americans are the most likely to report performing activities in the hour before going to bed every night or almost every night, specifically watching TV (75%) and/or praying or doing another religious practice (71%). Whether on weekdays/workdays or non-workdays/weekends, Blacks/African-Americans spend much more time in bed without sleeping than the other ethnic groups (54 minutes on weekdays/workdays and 71 minutes on non-workdays/weekends). Blacks/African-Americans and Hispanics (10% each) are ten times more likely to report having sex every night than Asians (1%) and 2.5 times more likely than Whites (4%). Most Blacks/African-Americans report praying every night (71%); more than four times the reported frequency of Asians (18%), twice the rate of Whites (32%) and 1.5 times the rate of Hispanics (45%). Blacks/African-Americans (17%) and Asians (16%) are more likely than Whites (9%) and Hispanics (13%) to report doing job-related work in the hour before bed, among those employed. Blacks/African-Americans report losing sleep every night over personal financial concerns (12%) and employment concerns (10%) at a higher rate than Whites (6% and 7%) or Asians (1% and 4%). Hispanics are almost equally concerned each night about these two issues (11% and 9%, respectively). "The hour before bed is an important time to relax and wind-down before going to sleep," says Thomas J. Balkin, Ph.D., Chairman of the National Sleep Foundation. "For those who are having problems sleeping, it's a good idea to consider whether your bedtime routines may be too alerting." While Blacks/African-Americans report the least amount of sleep, they also say they need less sleep. Blacks/African-Americans report getting the least amount of sleep on workdays/weekdays (6 hours and 14 minutes). Interestingly, they also say that they need only 7 hours and 5 minutes of sleep each night to perform at their best during the day, which is significantly less sleep than Asians and Hispanics (7 hours and 29 minutes each). Blacks/African-Americans report getting an average of 34 minutes less sleep on a work night/weeknight than Asians and 38 minutes less than Whites. "The finding that Blacks/African-Americans say they need less sleep and get less sleep is instructive for public health professionals," says Jose S. Loredo, MD, MPH, Professor of Medicine at the University of California, San Diego. "Their total sleep time and attitudes regarding sleep may be associated with Blacks/African-Americans' higher rates of sleep apnea, hypertension and diabetes and provide sleep-related insight into how to improve awareness and education programs and, very importantly, how to improve therapy compliance rates." Click here to read entire report Go to Target Market News homepage RECENT STORIES REACH Media names Reggie Denson Vice President for ad sales in Midwest Paul Johnson to head Essence Midwest sales; Danielle Brown to account director Black Cable TV Ratings for Week of Feb. 22 - 28 TBS takes its Tyler Perry juggernaut and makes it mo' better Study from Joint Center shows higher broadband adoption rates among blacks Don Butler returns to GM as Cadillac's Marketing VP in management shakeup Black TV Ratings for Week of February 22 - 28 NBC can't shake black viewers' loyalty to CBS, Fox with Olympics Flowers Comm names Tony Balasandiran new media specialist, debuts weekly blog TV One marks sixth year by passing the 50 million households benchmark Hispanic advocacy groups meet with Comcast, NBCU on merger concerns Comcast, NBC grilled by Congress on lack of blacks in programming and news |
15th Annual Edition 'Buying Power of Black America' report breaks down billions in expenditures  (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...Story continued...  _________________________________________________________________________________________ |
