Jamie Foxx, Ludacris team with CDC on black targeted effort against HIV
$45 million campaign emphasizes use of social media, Web

(March 4, 2010) Award-winning actors and recording artists Jamie Foxx and Chris "Ludacris" Bridges are joining other celebrities and African-American leaders to promote "i know," a social media effort launched today by the Centers for Disease Control and Prevention. The "i know" effort will provide new channels for African-American young adults to talk openly and often about HIV, both online and off.

The effort is part of CDC's Act Against AIDS campaign, a five-year, $45 million national communication campaign which aims to combat complacency about the HIV/AIDS crisis in the United States. Launched last year, the Act Against AIDS campaign also uses targeted prevention messages and information to better reach specific communities at risk for HIV, including African-Americans.

As a new element of CDC's Act Against AIDS campaign, "i know" will get the facts about HIV/AIDS out far and wide to this hard-hit population through social media platforms such as Facebook, Twitter, a new Web site, and text messages aimed at sparking conversation. Celebrities including Foxx and Ludacris, along with participating African-American organizations, will also use their own Facebook pages and Twitter feeds to increase participation and expand the conversation's reach.

For more information on Act Against AIDS and "i know," please visit www.actagainstaids.org.

The Jamie Foxx PSA can be viewed by clicking here


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