Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Time Warner launches 'Born
to Shine' talk show, marketing campaign
(March 4, 2011) Time Warner Cable has announced the launch of "Born to
Shine" -- a multi-platform marketing campaign dedicated to showcasing the
impact African Americans continue to make within the entertainment
industry and the community. The campaign features a national contest to
identify four aspiring television personalities to host a "Born to
Shine" talk show series, which will be available on Time Warner Cable On
Demand this Fall.
Time Warner Cable has partnered with the Women in Entertainment
Empowerment Network (WEEN) to find four aspiring television hosts for
the talk show series. Founded in 2007, WEEN is a global non-profit
coalition of women and men, all ages and races, committed to supporting,
promoting and defending the balanced, positive portrayal of women in
entertainment and society.
Each of the winners will host an individual episode featuring African
Americans who are paving the way in areas of pop culture, television,
film, sports, music and the community. The guests will share their
lessons learned and success stories for viewers to glean from to pursue
their own personal goals.
"Born to Shine is a reflection of Time Warner Cable's commitment to
provide African American consumers with inspiring and quality
entertainment that represents their vibrant and diverse stories," said
Marisol Martinez de Rodriguez, Senior Director of Segment Marketing for
Time Warner Cable. "The campaign will run throughout the year and
provide a host of opportunities for members of the community to connect
with our brand and others who share a passion for entertainment. We're
excited that this program empowers individuals to pursue their goals and
actualize why they were born to shine."
"Time Warner Cable's innovative program will introduce four talented
individuals to a nationwide audience," said Valeisha Butterfield, WEEN
Chairman and Co-founder. "Our partnership with Time Warner Cable and the
'Born to Shine' program enables us to bring a unique and meaningful
opportunity to the community and those who want to make an impact in
To enter the "Born to Shine" Contest, participants can upload a
three-minute audition video on the "Born to Shine" Facebook page (www.facebook.com/twcableborntoshine)
beginning March 7 through April 30. Online submissions will be voted on
by Facebook fans and judged by industry insiders and Time Warner Cable
executives. Participants can also enter the contest by auditioning at
live casting call events in Charlotte, N.C. and New York City.
The panel of judges for the casting calls will include a combination of
celebrities, industry executives and Time Warner Cable executives. The
four winners will be determined from a select pool of online and live
casting call auditions in May.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...