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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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Time Warner launches 'Born to Shine' talk show, marketing campaign

(March 4, 2011) Time Warner Cable has announced the launch of "Born to Shine" -- a multi-platform marketing campaign dedicated to showcasing the impact African Americans continue to make within the entertainment industry and the community. The campaign features a national contest to identify four aspiring television personalities to host a "Born to Shine" talk show series, which will be available on Time Warner Cable On Demand this Fall.

Time Warner Cable has partnered with the Women in Entertainment Empowerment Network (WEEN) to find four aspiring television hosts for the talk show series. Founded in 2007, WEEN is a global non-profit coalition of women and men, all ages and races, committed to supporting, promoting and defending the balanced, positive portrayal of women in entertainment and society.

Each of the winners will host an individual episode featuring African Americans who are paving the way in areas of pop culture, television, film, sports, music and the community. The guests will share their lessons learned and success stories for viewers to glean from to pursue their own personal goals.

"Born to Shine is a reflection of Time Warner Cable's commitment to provide African American consumers with inspiring and quality entertainment that represents their vibrant and diverse stories," said Marisol Martinez de Rodriguez, Senior Director of Segment Marketing for Time Warner Cable. "The campaign will run throughout the year and provide a host of opportunities for members of the community to connect with our brand and others who share a passion for entertainment. We're excited that this program empowers individuals to pursue their goals and actualize why they were born to shine."

"Time Warner Cable's innovative program will introduce four talented individuals to a nationwide audience," said Valeisha Butterfield, WEEN Chairman and Co-founder. "Our partnership with Time Warner Cable and the 'Born to Shine' program enables us to bring a unique and meaningful opportunity to the community and those who want to make an impact in entertainment."

To enter the "Born to Shine" Contest, participants can upload a three-minute audition video on the "Born to Shine" Facebook page (www.facebook.com/twcableborntoshine) beginning March 7 through April 30. Online submissions will be voted on by Facebook fans and judged by industry insiders and Time Warner Cable executives. Participants can also enter the contest by auditioning at live casting call events in Charlotte, N.C. and New York City.

The panel of judges for the casting calls will include a combination of celebrities, industry executives and Time Warner Cable executives. The four winners will be determined from a select pool of online and live casting call auditions in May.

For more information on the program, casting calls and official rules of the "Born to Shine" Contest, please visit www.facebook.com/twcableborntoshine.


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 ORDER TODAY!
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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