Cable TV Ratings for Week of Feb 25 - March 2
Presidential election coverage still has big appeal for black cable viewers

(March 4, 2008) The campaign of Barack Obama continues to have black audiences flocking to cable's news channels for the latest. For more than two hours MSNBC attracted more than one million black viewers for its presidential debate and post analysis. The coverage ranked third and fourth on the week’s most popular cable shows.

There was a tie for the week's top network between Disney and TBS, both which posted four shows each. USA followed with three.

The total number of black viewers for the top 25 cable shows, according to Nielsen Media Research, was 24.6 million. That's a drop of 13 percent from the previous week.

Top 25 Cable Shows in Black Households

 Rank | Program | Network | Rating | # of Viewers

1	HOUSE OF PAYNE	TBS	11.0	1,801
2	HOUSE OF PAYNE	TBS	10.6	1,672
3	MSNBC SPECIAL COVERAGE	MSNBC	10.7	1,350
4	PRESIDENTIAL DEBATE	MSNBC	10.0	1,363
5	HOUSE OF PAYNE	TBS	9.3	1,512
6	MAKING THE BAND 4	MTV	8.1	1,211
7	FLAVOR OF LOVE 3	VH1	7.6	1,105
8	HOUSE OF PAYNE	TBS	7.9	1,370
9	NBA BASKETBALL	TNT	8.9	865
10	WWE ENTERTAINMENT	USA	6.9	989
11	NBA BASKETBALL	TNT	6.9	840
12	JJORDAN PICTURE ME ROLLIN	NICK	6.8	1,054
13	AMERICAS BEST DANCE CREW	MTV	6.8	980
14	WWE ENTERTAINMENT	USA	6.2	928
15	NBA REGULAR SEASON SUN  L	ESPN	5.7	733
16	SUNDAY MOVIE III	LIFETIME	5.5	854
17	NBA REGULAR SEASON FRI  L	ESPN	6.2	658
18	PHINEAS AND FERB	DISNEY	5.3	722
19	THATS SO RAVEN	DISNEY	5.5	783
20	LAW & ORDER: SVU	USA	5.0	684
21	BET MOVIE OF THE WEEK	BET	4.9	507
22	PHINEAS AND FERB	DISNEY	5.7	710
23	SALT N PEPA SHOW	VH1	4.7	710
24	SPY KIDS 3: GAME OVER	DISNEY	5.4	650
25	THE FIRST 48	A&E	4.8	572

Source: Nielsen Media Research. Based on live
and same day viewing. Number of viewers shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.

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