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FUSE Advertising
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
Salon Sense Magazine Sanders\Wingo
Target Market News
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The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

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Bureau Data

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Paul Johnson to head Essence Midwest sales; Danielle Brown named account director

(March 3, 2010) ESSENCE has promoted Paul Johnson to the position of Midwest Director and Danielle M. Brown to the position of Account Director of ESSENCE. The announcement was made today by Essence Communications president, Michelle Ebanks. Both Johnson and Brown will continue to report to ESSENCE National Sales Director, Colin Mitchell.

As Midwest Sales Manager, Johnson was responsible for developing more than $1.5 million in new digital revenue for Essence.com and more than $2 million in sponsorship revenue during last year's 15th anniversary of the Essence Music Festival. In his new role as Midwest Director, Johnson will be responsible for managing the Midwest Sales staff along with the brand’s relationship with the Procter & Gamble account while overseeing marketing programs across multiple platforms.

Previously, Brown served as the Corporate Account Manager for ESSENCE and broke new ground with food-industry giants Burger King, KFC, Kraft and Subway. More recently, Brown has introduced multi-platform partnerships with both Coca-Cola and Johnson & Johnson, including the latter's sponsored eight-page insert focused on parenting. Brown cemented an impressive multi-year and multi-million dollar partnership with Coca-Cola as well. As Account Director, Brown’s primary focus will be on beauty accounts.

"It is wonderful to see Paul and Danielle rise within the ranks of ESSENCE with these well-deserved promotions," said Essence Communications Inc. president, Michelle Ebanks. "Their efforts and expertise have contributed significantly to the brand's growth, and I am sconfident they will continue to excel in aligning ESSENCE with the world’s top marketers to create fruitful partnerships."

Johnson graduated from Eastern Illinois University with a Bachelor of Science in Marketing. He received his MBA in Marketing from the University of Iowa. Johnson currently resides in Chicago, Illinois where he is the treasurer of the Chicago Magazine Association.

Brown graduated from Hampton University with a Bachelor of Science in Business Management. She currently resides in Douglaston, NY.

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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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