Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation's top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
2010 by Target Market News Inc. All rights reserved
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Paul Johnson to
head Essence Midwest sales; Danielle Brown named account director
(March 3, 2010) ESSENCE has promoted Paul Johnson to the position of
Midwest Director and Danielle M. Brown to the position of Account
Director of ESSENCE. The announcement was made today by Essence
Communications president, Michelle Ebanks. Both Johnson and Brown will
continue to report to ESSENCE National Sales Director, Colin Mitchell.
As Midwest Sales Manager, Johnson was responsible for developing more
than $1.5 million in new digital revenue for Essence.com and more than
$2 million in sponsorship revenue during last year's 15th anniversary of
the Essence Music Festival. In his new role as Midwest Director, Johnson
will be responsible for managing the Midwest Sales staff along with the
brand’s relationship with the Procter & Gamble account while overseeing
marketing programs across multiple platforms.
Previously, Brown served as the Corporate Account Manager for ESSENCE
and broke new ground with food-industry giants Burger King, KFC, Kraft
and Subway. More recently, Brown has introduced multi-platform
partnerships with both Coca-Cola and Johnson & Johnson, including the
latter's sponsored eight-page insert focused on parenting. Brown
cemented an impressive multi-year and multi-million dollar partnership
with Coca-Cola as well. As Account Director, Brown’s primary focus will
be on beauty accounts.
"It is wonderful to see Paul and Danielle rise within the ranks of
ESSENCE with these well-deserved promotions," said Essence
Communications Inc. president, Michelle Ebanks. "Their efforts and
expertise have contributed significantly to the brand's growth, and I am
sconfident they will continue to excel in aligning ESSENCE with the
world’s top marketers to create fruitful partnerships."
Johnson graduated from Eastern Illinois University with a Bachelor of
Science in Marketing. He received his MBA in Marketing from the
University of Iowa. Johnson currently resides in Chicago, Illinois where
he is the treasurer of the Chicago Magazine Association.
Brown graduated from Hampton University with a Bachelor of Science in
Business Management. She currently resides in Douglaston, NY.
Annual Edition 'Buying Power of Black America' report
breaks down billions in expenditures (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that