Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation"s top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
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Media names Reggie Denson Vice President for ad sales in Midwest (March
3, 2010) REACH Media Inc., a cross platform media company founded by
radio and TV personality Tom Joyner, has announced Reggie Denson as the
vice president of ad sales for the Midwest region. Denson will oversee
all marketing and sales strategies for REACH Media in the Midwest and
will be based in the company's Chicago office.
"I'm thrilled to join REACH and work for such an innovative businessman
like Tom Joyner," says Denson. "The Joyner brand is among the most
powerful in media and we can use that great promotional strength to move
the company to a whole new level."
In his new role, Denson will be responsible for driving all sales
activities in the Midwest, with an emphasis on new business.
Additionally, he will help the company present various new product
offerings to current clients that better position those top brands to
reach Black America with relevant messaging and programs that strengthen
the African American community. Denson will play a significant part in
structuring sales initiatives moving forward and working to engage
advertisers in REACH's diverse radio, online, event and community
"We are delighted to have Reggie join Reach," says David Kantor, CEO,
REACH Media Inc. "Reggie is one of the few premiere Urban Network Radio
experts. We know he will help the company expand its advertising effort
An authority on the ethnic consumer market, Denson has developed many
successful targeted advertising programs and his efforts have more than
quadrupled revenues for urban radio stations nationwide. He educates
advertisers and ad agencies on the intricacies of marketing to the
African American consumer market.
"My passion is representing the black consumer to the advertising
community," states Denson. "Reach Media and the Tom Joyner Morning Show
are the perfect media platforms representing and embracing the black
community…we are the community."
A mentor to anyone who reaches out to him about the radio broadcast
industry, Denson has continually been recognized as an innovative leader
in the radio industry, most recently being selected by Radio Ink as one
of the Top 35 African-Americans in Radio 2008 & 2009 and as one of the
Next Top 40 Powerful People in Radio 2009. He earned his business
degree from DePaul University.
REACH Media Inc., founded by radio and television personality,
philanthropist and entrepreneur Tom Joyner, is a multi-media company
formed in January 2003. As the parent company of The Tom Joyner Morning
Show, The Tom Joyner Show in television syndication, BlackAmericaWeb.com,
The Tom Joyner Foundation and Tom Joyner signature events, REACH Media
targets African-Americans through radio, television, the internet and
events like Tom Joyner's Family Reunion and the Fantastic Voyage. The
morning show is aired in more than 100 markets throughout the United
States, reaching more than eight million listeners every weekday.
BlackAmericaWeb.com, which has more than 1.5 million registered members,
features news with special reports by award winning journalists and
exclusive political coverage as well as interactive elements with on
demand audio. The Tom Joyner Foundation has raised more than $60
million to help students attending Historically Black Colleges and
Universities stay in school.
Annual Edition 'Buying Power of Black America' report
breaks down billions in expenditures (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that