Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation"s top experts on Black consumer marketing, including:

Burrell Communications
Carol H. Williams Agency
FUSE Advertising
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more

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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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REACH Media names Reggie Denson Vice President for ad sales in Midwest

(March 3, 2010) REACH Media Inc., a cross platform media company founded by radio and TV personality Tom Joyner, has announced Reggie Denson as the vice president of ad sales for the Midwest region. Denson will oversee all marketing and sales strategies for REACH Media in the Midwest and will be based in the company's Chicago office.

"I'm thrilled to join REACH and work for such an innovative businessman like Tom Joyner," says Denson.  "The Joyner brand is among the most powerful in media and we can use that great promotional strength to move the company to a whole new level."

In his new role, Denson will be responsible for driving all sales activities in the Midwest, with an emphasis on new business.  Additionally, he will help the company present various new product offerings to current clients that better position those top brands to reach Black America with relevant messaging and programs that strengthen the African American community.  Denson will play a significant part in structuring sales initiatives moving forward and working to engage advertisers in REACH's diverse radio, online, event and community business ventures. 

"We are delighted to have Reggie join Reach," says David Kantor, CEO, REACH Media Inc.  "Reggie is one of the few premiere Urban Network Radio experts.  We know he will help the company expand its advertising effort significantly."

An authority on the ethnic consumer market, Denson has developed many successful targeted advertising programs and his efforts have more than quadrupled revenues for urban radio stations nationwide.  He educates advertisers and ad agencies on the intricacies of marketing to the African American consumer market.

"My passion is representing the black consumer to the advertising community," states Denson.  "Reach Media and the Tom Joyner Morning Show are the perfect media platforms representing and embracing the black community…we are the community."

A mentor to anyone who reaches out to him about the radio broadcast industry, Denson has continually been recognized as an innovative leader in the radio industry, most recently being selected by Radio Ink as one of the Top 35 African-Americans in Radio 2008 & 2009 and as one of the Next Top 40 Powerful People in Radio 2009.  He earned his business degree from DePaul University.

REACH Media Inc., founded by radio and television personality, philanthropist and entrepreneur Tom Joyner, is a multi-media company formed in January 2003.  As the parent company of The Tom Joyner Morning Show, The Tom Joyner Show in television syndication, BlackAmericaWeb.com, The Tom Joyner Foundation and Tom Joyner signature events, REACH Media targets African-Americans through radio, television, the internet and events like Tom Joyner's Family Reunion and the Fantastic Voyage.  The morning show is aired in more than 100 markets throughout the United States, reaching more than eight million listeners every weekday. 

BlackAmericaWeb.com, which has more than 1.5 million registered members, features news with special reports by award winning journalists and exclusive political coverage as well as interactive elements with on demand audio.  The Tom Joyner Foundation has raised more than $60 million to help students attending Historically Black Colleges and Universities stay in school.

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Don Butler returns to GM as Cadillac's Marketing VP in management shakeup

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Hispanic advocacy groups meet with Comcast, NBCU on merger concerns

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Tom Joyner plans for online school to cater to historically black colleges

Radio One decides not to move its headquarters to Washington, D.C. site


 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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