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Copyright (c)
2007 by Target Market News Inc. All rights reserved
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TV
Ratings for Week of Feb. 25 - March 2 'Raisin'
cast out shines 'Idol' as week's No.1 show; CBS takes top network
(March
4, 2008) ABC trumped the dominance of "American Idol" with the all-star
cast of Lorraine Hansberry's "A Raisin in the Sun." The classic drama,
featuring Sean Combs and Phylicia Rashad, attracted more than five million
black viewers, almost twice the average "Idol" audience. Fox's juggernaut
did capture the second through fourth spots on the chart.
CBS was the week's top network with black households, with eight shows on
the top 25 list. Fox followed with seven, while ABC had five. NBC had
fours shows, and the CW posted one.
The total number of black viewers for the top 25 shows during the last
week of February, according to Nielsen Media Research, was 40.5 million --
a 9.5 percent increase over the previous week.
Top 25
Broadcast Shows in Black Households Rank | Program | Network | Rating | No. of
Viewers
1
ABC PREMIERE
EVENT-2/25
'A RAISIN IN THE SUN'
ABC
15.0
5.411
2
AMERICAN
IDOL THU SP-2/28
FOX
8.0
2.892
3
AMERICAN
IDOL-TUES
FOX
8.0
2.889
4
AMERICAN
IDOL-WED
FOX
8.2
2.949
5
OPRAH'S BIG
GIVE
ABC
5.7
2.051
6
DON'T FORGET
THE LYRICS
FOX
5.1
1.848
7
LAW AND
ORDER
NBC
4.0
1.442
8
60 MINUTES
CBS
4.1
1.472
9
EXTREME
MAKEOVER: HOME ED.
ABC
3.9
1.386
10
BACK TO YOU
SP-2/26 9:30P
FOX
4.1
1.473
11
NCIS
CBS
3.4
1.218
12
HERE COME
THE NEWLYWEDS
ABC
3.6
1.300
13
PRICE IS
RIGHT PRIMETIME
CBS
3.5
1.266
14
BACK TO YOU
SP-2/27 9:30P
FOX
3.7
1.313
15
LAW AND
ORDER:SVU-SUN
NBC
3.2
1.140
16
CSI
CBS
3.0
1.081
17
WITHOUT A
TRACE
CBS
2.9
1.032
18
SUPERNANNY
ABC
3.2
1.168
19
CSI: NY
CBS
2.9
1.026
20
AMERICA'S
TOP MODEL-4
CW
3.0
1.077
21
LAW AND
ORDER:CRIM INTENT
NBC
2.8
1.012
22
NUMB3RS
CBS
2.9
1.061
23
DEAL OR NO
DEAL-MON
NBC
3.3
1.177
24
AMW: AMERICA
FIGHTS BACK
FOX
2.7
.983
25
CRIMINAL
MINDS
CBS
2.4
.866
Source: Nielsen Media Research. Number of viewers
ages 2+ shown in millions. Representing more than
13.45 million television households in the U.S., the
African-American television audience is the largest
minority segment in Nielsen measurement samples.
All times eastern.
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14th
Edition Now Available!
Latest Buying Power report shows spending up in major categories The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income.
According to the newest edition of "The Buying Power of Black America,"
there is growth in a number of major product categories despite that
slowdown in overall consumer purchases. Get the details by ordering your
copy now.
The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book clubs.
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PUBLICATION
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