Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
41.1 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
U.S. Census
Bureau Data
Click here to go to African-American Census Bureau
data
_____________________
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2010 by Target Market News Inc. All rights reserved
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Black
Cable TV Ratings for Week of February 21 - 27 BET regains the
No.1 spot on the Top 25 cable chart with 'The Game' (March
3, 2011) After being edged out of the top spot by the NBA All-Star Game,
BET's "The Game" returned to its usual No.1 position among the Top 25
cable shows in black households. The show's two-hour block of
back-to-back new and past episodes is bracketed by the relationship
comedy, "Let's Stay Together," which took the No.2 spot.
BET was again the most watched cable network in black households, with
11.6 million tuning in eight of its shows on the Top 25. TBS was second
with 6.9 million for seven shows. ESPN took third place with 4 million
viewers for three programs.
The total number of viewers watching the Top 25 cable shows during the
last week of February, according to Nielsen, was 30.4 million. That's a
drop of 17 percent from the previous week.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA Share | Viewers 2+
1
THE GAME S4
BET
16.9
23.5
3,453
2
LETS STAY TOGETHER
BET
11.5
16.3
2,246
3
NBA REGULAR SEASON
ESPN
11.1
15.4
2,117
4
NBA BASKETBALL
TNT
7.7
11.3
1,623
5
THE BET HONORS
BET
7.6
10.7
1,503
6
THE GAME S4
BET
6.9
9.7
1,198
7
TYLER PERRYS FAMILY/PREYS
TBS
6.4
8.9
1,192
8
WWE ENTERTAINMENT
USA
6.3
8.9
1,225
9
TYLER PERRYS FAMILY/PREYS
TBS
5.8
9.2
1,102
10
NBA BASKETBALL
TNT
5.7
9.4
1,185
11
BET MOVIE OF THE WEEK
BET
5.7
8.4
1,202
12
WWE ENTERTAINMENT
USA
5.6
7.9
1,148
13
NBA REGULAR SEASON
ESPN
5.3
8.6
975
14
ARE WE THERE YET
TBS
5.2
7.5
1,087
15
JERSEY SHORE 2B
MTV
5.1
7.3
893
16
ARE WE THERE YET
TBS
5.1
7.5
975
17
NBA REGULAR SEASON
ESPN
4.9
7.6
932
18
THE GAME
BET
4.7
6.7
745
19
TYLER PERRYS FAMILY/PREYS
TBS
4.7
7.3
753
20
HOUSE OF PAYNE
TBS
4.4
6.1
921
21
SHAKE IT UP
DISNEY
4.3
5.9
944
22
THE GAME
BET
4.3
6.2
666
23
BIG TIME RUSH
NICK
4.2
6.0
830
24
MEET THE BROWNS
TBS
4.2
6.1
943
25
LETS STAY TOGETHER
BET
4.1
6.1
633
Source:
Nielsen Media Research. Ranked by share of audience watching. Based on
live and same day viewing. Number of viewers shown in thousands (1,000 =
1 million). Representing more than 13.45 million television households
in the U.S., the African-American television audience is the largest
minority segment in Nielsen's measurement samples. All times eastern.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
billion in
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...
Story continued...
African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News.. 
