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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Constance C.R. White named Editor-in-Chief of Essence magazine

(March 3, 2011) Veteran journalist, editor and culture and style expert Constance C. R. White has been named Editor-in-Chief of ESSENCE, it was announced today by Time Inc. Editor-in-Chief John Huey. Her appointment is effective March 21, 2011.

Prior to joining ESSENCE, White served as Style Director, Brand Consultant and Spokesperson for the leading online company eBay, where she developed content and strategies aimed at women.  She is credited with conceiving and creating eBay's first web-zine, as well as developing a comprehensive editorial environment.

[It was also announced that former ESSENCE editor Marcia Ann Gillespie, who assisted in the search for the new Editor-in-Chief, will join ESSENCE as Special Projects Director, effective immediately. Gillespie will work closely with the Editor-in-Chief and the President on a range of issues regarding the magazine and the ESSENCE brand. Gillespie was the editor in chief of ESSENCE from 1971-1980 and was also editor in chief of Ms. magazine from 1993-2001.]

White was previously the founding Fashion Editor for Talk magazine, a celebrated Style Reporter for The New York Times and the Executive Fashion Editor for Elle magazine.  She also served as Associate Editor at Women's Wear Daily and W magazine and began her career at Ms. magazine, as assistant to co-Founder Gloria Steinem.  

"We are pleased to welcome this highly accomplished journalist to Essence and to Time Inc.," said Huey.  "Her 20-year career in editorial has exemplified excellence at the highest levels for many of the world's most trusted brands, and her leadership will assure ESSENCE's position as the preeminent publication for African-American women."

"As a visionary and consummate communicator, Constance has established an unparalleled connection with women across multiple platforms," commented ESSENCE President Michelle Ebanks. "Constance is passionate about the needs of Black women and making sure that they have the tools to make their boldest dreams come true."

Additionally, White is the author of "Stylenoir", a ground breaking book on black style, published by Perigee/Putnam.  She has written extensively on culture, style, lifestyle and contemporary issues and her work has appeared in British Vogue, Glamour, Essence and The International Herald Tribune.  White earned a B.A. in Journalism from New York University and has been active in the National Association of Black Journalists and the Black Retail Action Group.

Essence Communications Inc. (ECI) is the number one media and communications company dedicated to African-American women.  With a multi-platform presence in publishing, live events, and online, the Essence brand is "Where Black Women Come First".  The company's flagship publication, ESSENCE magazine, is the preeminent lifestyle magazine for African-American women. For  more than 40 years, ESSENCE magazine, which has a brand reach of over 8 million, has been the leading source of cutting-edge information relating to every area of African-American women's lives.

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Jeff Palmer, veteran marketing executive and CMO of Motel 6, dies at 63

Black TV Ratings for Week of February 21 - 27 Black audience for the Oscars dropped to nearly half of last year's viewers

Global Advertising Strategies agency names Ola Kudu its Creative Director

Fannie Mae study: Blacks the most optimistic group on home ownership

Interactive One names Global Grind's Navarrow Wright Chief Technology Officer

GMC posts record-setting ratings for last year for gospel-oriented entertainment

UPTOWN Professional debuts in March as quarterly magazine and Web site

Black TV Ratings for Week of February 14 - 20 Debut of 'Criminal Minds: Suspect Behavior' a favorite with black viewers

Walgreens showcases products from black-owned businesses during February

Black TV Ratings for Week of February 7 - 13 Grammy Awards tops most watched shows, but draws less than in 2010

Click here for more recent news stories and our news archive


New 'Buying Power' report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans' total earned income for 2009 is estimated at $836 billion...

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