Black Cable TV Ratings for Week of February 22 - 28
TBS takes its Tyler Perry juggernaut and makes it mo' better  

(March 3, 2010) TBS took a good thing and made it better. In addition to the six hours of back-to-back Tyler Perry produced comedies it airs on Wednesday night, the network added a Saturday and Sunday schedule for Meet the Browns and House of Payne. Twelve of the week's time slots made it on to the Top 25 cable favorites in black households, including the first six positions.

BET found success with The Family Crews, the reality comedy show starring Terry Crews and his household. Billed as a reality version of the Cosby Show, the program debuted with a solid showing on the Top 25.

TBS easily captured the most watched cable network title, with 17 million tuning in 12 shows. BET followed with 3.1 million for three shows. ESPN notched 2.4 million for a trio of NBA games.

The total number of viewers watching the Top 25 favorite cable shows in black households, as cited by Nielsen, was up 8.6 percent from the previous week to 30.6 million.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+
 

1	MEET THE BROWNS	TBS	10.5	15.3	2,254
2	MEET THE BROWNS	TBS	9.7	14.1	2,077
3	MEET THE BROWNS	TBS	8.2	11.7	1,591
4	TYLER PERRY WEEKND	TBS	8.0	12.9	1,549
5	MEET THE BROWNS	TBS	7.5	10.8	1,519
6	TYLER PERRY WEEKND	TBS	7.4	10.9	1,441
7	NBA BASKETBALL	TNT	7.3	10.8	1,335
8	FAMILY CREWS, THE	BET	6.7	9.7	1,260
9	WWE ENTERTAINMENT	USA	6.4	9.5	1,462
10	TYLER PERRY WEEKEND	TBS	6.3	9.9	1,245
11	WWE ENTERTAINMENT	USA	6.2	8.9	1,408
12	HOUSE OF PAYNE	TBS	6.2	9.0	1,238
13	TYLER PERRY WEEKEND	TBS	6.0	9.3	1,210
14	FAMILY CREWS, THE	BET	6.0	8.7	1,161
15	NBA BASKETBALL	TNT	5.3	9.2	964
16	TYLER PERRY WEEKEND	TBS	5.3	8.1	1,114
17	NBA REG SEASON WED	ESPN	5.1	7.5	928
18	NBA REG SEASON FRI	ESPN	4.4	7.0	779
19	TYLER PERRY WEEKEND	TBS	4.4	6.9	912
20	BAD GIRLS CLUB	OXYGEN	4.4	6.4	910
21	NBA REG SEASON SUN	ESPN	4.3	6.7	742
22	HOUSE OF PAYNE	TBS	4.3	6.5	935
23	PHINEAS AND FERB	DISNEY	4.1	6.3	1,004
24	BET MOVIE OF THE WEEK	BET	4.0	5.8	714
25	PHINEAS AND FERB	DISNEY	4.0	6.1	886

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart


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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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