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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation"s top experts on Black consumer marketing, including:

Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black Cable TV Ratings for Week of February 22 - 28
TBS takes its Tyler Perry juggernaut and makes it mo' better  

(March 3, 2010) TBS took a good thing and made it better. In addition to the six hours of back-to-back Tyler Perry produced comedies it airs on Wednesday night, the network added a Saturday and Sunday schedule for Meet the Browns and House of Payne. Twelve of the week's time slots made it on to the Top 25 cable favorites in black households, including the first six positions.

BET found success with The Family Crews, the reality comedy show starring Terry Crews and his household. Billed as a reality version of the Cosby Show, the program debuted with a solid showing on the Top 25.

TBS easily captured the most watched cable network title, with 17 million tuning in 12 shows. BET followed with 3.1 million for three shows. ESPN notched 2.4 million for a trio of NBA games.

The total number of viewers watching the Top 25 favorite cable shows in black households, as cited by Nielsen, was up 8.6 percent from the previous week to 30.6 million.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

 

1

MEET THE BROWNS

TBS

10.5

15.3

2,254

2

MEET THE BROWNS

TBS

9.7

14.1

2,077

3

MEET THE BROWNS

TBS

8.2

11.7

1,591

4

TYLER PERRY WEEKND

TBS

8.0

12.9

1,549

5

MEET THE BROWNS

TBS

7.5

10.8

1,519

6

TYLER PERRY WEEKND

TBS

7.4

10.9

1,441

7

NBA BASKETBALL

TNT

7.3

10.8

1,335

8

FAMILY CREWS, THE

BET

6.7

9.7

1,260

9

WWE ENTERTAINMENT

USA

6.4

9.5

1,462

10

TYLER PERRY WEEKEND

TBS

6.3

9.9

1,245

11

WWE ENTERTAINMENT

USA

6.2

8.9

1,408

12

HOUSE OF PAYNE

TBS

6.2

9.0

1,238

13

TYLER PERRY WEEKEND

TBS

6.0

9.3

1,210

14

FAMILY CREWS, THE

BET

6.0

8.7

1,161

15

NBA BASKETBALL

TNT

5.3

9.2

964

16

TYLER PERRY WEEKEND

TBS

5.3

8.1

1,114

17

NBA REG SEASON WED

ESPN

5.1

7.5

928

18

NBA REG SEASON FRI

ESPN

4.4

7.0

779

19

TYLER PERRY WEEKEND

TBS

4.4

6.9

912

20

BAD GIRLS CLUB

OXYGEN

4.4

6.4

910

21

NBA REG SEASON SUN

ESPN

4.3

6.7

742

22

HOUSE OF PAYNE

TBS

4.3

6.5

935

23

PHINEAS AND FERB

DISNEY

4.1

6.3

1,004

24

BET MOVIE OF THE WEEK

BET

4.0

5.8

714

25

PHINEAS AND FERB

DISNEY

4.0

6.1

886

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart


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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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