Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Palmer, veteran marketing executive and CMO of Motel 6, dies at 63
2, 2011) Jeff Palmer, chief marketing officer and executive vice
president of Motel 6 and Studio 6, died February 25 at age 63.
Respected for his leadership and wisdom, Palmer was equally cherished by
friends and colleagues for his kindness, generosity and sense of humor.
"Jeff's passing is truly heartbreaking for those of us who had the
pleasure of working with him. His warmth, friendship and generous spirit
were truly extraordinary," stated Olivier Poirot, CEO of Accor North
America, Motel 6 and Studio 6. "We will miss Jeff's leadership,
insights and laughter, and we share in the sadness of Jeff's family and
Palmer's marketing expertise, creativity and passion for the Motel 6
brand propelled the brand's customer reach to new heights, while
maintaining loyalty to its faithful customer base. During his time with
Motel 6, Palmer implemented marketing campaigns that included consumer
outreach via collegiate sports, traditional print and broadcast media,
Facebook, iPhone, the Goin'6 trip-planning microsite and a redesigned
motel6.com. Palmer's passion for music brought to life the innovative
Motel 6 "Rock Yourself to Sleep" promotion, a tour in which
up-and-coming rock bands receive free Motel 6 room nights, fostering a
new generation of Motel 6 guests.
His leadership provided outstanding direction to the departments he
oversaw, including sales, marketing, distribution, quality and guest
relations. Palmer's efforts significantly impacted the business,
supporting a three-point growth in market share and a record-breaking
$81 million in business to business sales in 2010.
Palmer joined Accor North America and Motel 6/Studio 6 in October of
2007 as senior vice president, sales and marketing. He brought over 20
years of experience as a senior level executive in marketing,
advertising and sales for Fortune 100 Companies including The Home
Depot, Pep Boys and Circuit City. Before joining Motel 6, he served as
senior vice president of marketing for NRT Incorporated, developing and
overseeing national marketing, internet marketing and advertising.
During his long career, Palmer also held senior management positions at
Burrell Communications and the UniWorld Group and founded his own
Palmer earned his Bachelor of Arts in American literature and history
from Yale University and his Master of Business Administration from the
University of Chicago.
ORDER TODAY! New
'Buying Power' report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News.
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans' total earned income for 2009 is
estimated at $836 billion...